Content & Digital Marketing Manager

Key Responsibilities Content Strategy & Creation

• Develop and manage an annual content strategy and editorial calendar aligned with business goals and seasonal marketing initiatives.
• Create compelling blogs, project stories, case studies, email campaigns, landing pages, downloadable resources, and social media content.
• Interview homeowners, designers, and project teams to transform remodeling projects into engaging stories.
• Ensure all content reflects Sun Design’s brand voice, mission, and values.

• Plan and execute digital marketing campaigns that support lead generation and brand awareness.
• Manage Sun Design’s social media strategy, including content planning, scheduling, publishing, and performance tracking.
• Optimize written content using SEO/AIO best practices to improve organic visibility.
• Develop email marketing campaigns and automated nurture content through Hub Spot.
• Monitor digital marketing performance and recommend improvements based on analytics.
• Collaborate with internal teams to promote seminars, home tours, client events, and company initiatives.

• Coordinate professional photography and videography for completed remodeling projects.
• Organize and maintain Sun Design’s digital asset library.
• Select and manage photography and video assets for use across digital and print marketing.
• Work with designers, photographers, and videographers to produce visually compelling marketing materials.

• Maintain consistency across all marketing channels and customer touchpoints.
• Highlight Sun Design’s unique culture, employee ownership, community involvement, and client experience through engaging storytelling.
• Support public relations opportunities, award submissions, and thought leadership content.

• Monitor website, email, social media, and campaign performance.
• Analyze marketing metrics and provide recommendations to improve engagement and lead generation.
• Track content performance to identify opportunities for optimization.

• Partner with Sales, Design, Leadership, and Business Development to identify content opportunities.
• Support lead-generation initiatives through strategic messaging and campaign development.
• Coordinate marketing communications for company events and community engagement activities.

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
• 4 years of experience in content marketing, digital marketing, or integrated marketing.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO/AIO, content strategy, and digital marketing best practices.
• Experience managing social media platforms and content calendars.
• Experience with Hub Spot or similar CRM/email marketing platform.
• Experience with Word Press content management systems.
• Familiarity with Google Analytics and marketing performance reporting.
• Strong project management and organizational skills.
• Photography or video production experience is a plus.
• Experience in residential remodeling, architecture, construction, interior design, or luxury home services is preferred.

A successful Content & Digital Marketing Manager will:

• Produce content that consistently generates qualified leads.
• Grow Sun Design’s digital presence through engaging storytelling.
• Increase website traffic through valuable SEO/AIO-focused content.
• Execute email and social campaigns that strengthen relationships with prospective and past clients.
• Keep marketing projects organized and on schedule.
• Collaborate effectively across departments while bringing new ideas to the table.

• Strategic thinker with strong creative instincts.
• Exceptional storyteller and writer.
• Organized and deadline-oriented.
• Curious, collaborative, and proactive.
• Comfortable managing multiple projects simultaneously.
• Data-informed while remaining creatively driven.
• Passionate about creating exceptional customer experiences.