Alliance Marketing Manager

Type of

Requisition :
Regular Clearance Level Must Currently Possess:
None Clearance Level Must Be Able to Obtain:
None Public Trust/Other

Required:

None Job Family:
Marketing and Communications

Job Qualifications:

Skills:

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns

Certifications:

None

Experience:

8 + years of related experience US Citizenship

Required:

No

Job Description:

GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager, you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs.

This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The candidate will oversee the development of integrated partner marketing campaigns that help position the business for success. This includes maintaining close working relationships with Technology leadership and Growth/Business Development directors to ensure alignment of marketing efforts with Alliance business activities.

This position requires Hybrid to Falls Church, Virginia office 3 days per week

• Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT’s extensive technology partner ecosystem
• Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
• Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns
• Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement
• Negotiating co-marketing agreements that align with business priorities and enterprise objectives
• Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsor ships, advertising, etc.
• Monitor partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.
• Proactively identify opportunities for strategic partners to join enterprise marketing campaigns
• Working effectively within a large matrixed organization

Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution. Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities. A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.

Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget. Team Player. Strong team player with a track record of cross-functional collaboration. Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills. Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

• Educat…