Brand Creative Director

Overview

Job Title: Director – Brand Creative, China

Reporting to: VP, Communication, China

Location: Shanghai, China

Summary: Director – Brand Creative will be a critical player in strategic creative development, managing/partnering with creative agencies to execute global and regional campaigns. Report directly to VP, Communications, China, and work closely with global creative and marketing teams in New York. S/he should be a master of storytelling, strategical and analytical thinker who can create holistic content and execute breakthrough consumer-centric initiatives across all brand channels - OA, , WeChat mini program, , Tmall flagship store, etc.

Strong knowledge of social media ecosystems in China and a good understanding of global social media platforms, e-commerce, and luxury design expertise are essential. S/he should contribute to achieving strategic and consistent brand objectives from global to local and bringing the local learnings to influence global creative strategy, ensuring China-centric campaigns are relevant. S/he should be an enthusiastic leader to lead and direct a dynamic team of creative individuals and external creative partners (creative agencies, photographers, illustrators, programmers, animators and directors, etc.).

• Create awe-inspiring, strong story-telling creative content creation/campaigns for regional programs that resonate with target audience.
• Partner with stakeholders:
  Global Creative & Marketing Teams, Local Marketing, PR, EVENT, CRM, EC team etc, to intake and interpret briefs, ideate concepts, present work, and react to feedback.
• Provide guidance and input to global teams with China-specific cultural and creative insights
• Agile and nimble with ability to flex ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base.
• Strategic mindset with ability to understand business priorities, build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes.
• Manage and inspire a team of art directors, designers, and creatives to deliver exceptional work on multiple projects simultaneously. Be comfortable working in a changing and rapidly evolving environment.
• Oversee the entire campaign process, from ideation stages to post-production, ensuring a seamless and impactful delivery.
• Develop a sub-entity within the team that focuses on tailor-made local campaigns in various regions, ensuring cultural relevance and brand alignment.
• Aware and be familiar with trends in culture, luxury arena, design, technology, user experience, and social media in China and Global (WeChat, Weibo, Red, Douyin, Tik Tok, Facebook, Instagram).

• Extensive experience as a creative director or art director within the luxury or fashion industry.
• A background in advertising and industry-leading luxury brands, known for delivering top-class work.
• Strong luxury sensibility and taste level.
• Proven track record of original concept and ideation work, as well as experience working for either global brand creative team or closely with global teams
• Outstanding leadership skills with a focus on empowering and nurturing talent within the team.
• Expertise in art direction, graphic design, and visual storytelling to bring campaigns to life successfully.
• Bachelor s degree in design, fine arts, or a related field.
• Solid knowledge of photo art direction/styling, animation, film/video creation, digital marketing and social content creation.
• Able to understand technical, artistic and design issues, and clearly distill and communicate issues to key stakeholders.
• Bilingual in English and Chinese Mandarin