Graphic Design and Social Media Specialist

Title: Graphic Design and Social Media Specialist

Agency: J. Sargeant Reynolds Community College

Location: Henrico - 087

FLSA: Exempt

Hiring Range: Salary commensurate with experience. Hiring range is $54,000-$60,320.

Full Time or Part Time: Full Time

Reynolds is one of the largest community colleges in Virginia and serves Virginia’s capital city and five nearby counties. Annually, our four campus sites serve approximately 13,000 credit students and provide training for 7,400 students through the Community College Workforce Alliance. Reynolds is committed to hiring and retaining a diverse, culturally competent staff at all levels of the organization who reflect the demographics of our students.

We also believe in providing an ongoing investment in our faculty and staff to deepen their skills and competencies to serve the full range of our student population.

Reynolds Community College is seeking a creative and dynamic Graphic Design and Social Media Specialist to join our team. This role is responsible for designing visually compelling graphics and managing our social media presence to enhance brand awareness, engagement, and overall marketing efforts. The ideal candidate is a strategic thinker with a strong eye for design, proficiency in digital marketing, and a passion for social media trends and brand storytelling.

• Create high-quality visuals for digital and print media, including logo designs, social media graphics, advertisements, brochures, flyers, banners, presentations, and website content.
• Develop and maintain a consistent brand identity across all marketing materials.
• Collaborate with the marketing team to conceptualize and execute campaigns, ensuring alignment with brand strategy and business goals.
• Work directly with print production vendors and assist with creating print-ready files

• Help manage the overall social strategy and content calendar, taking a holistic view of marketing activities for Reynolds that engage target audiences.
• Create, schedule, and publish engaging content, including graphics, videos, and copy, tailored for each platform.
• Monitor, analyze, and report on key performance metrics to optimize content and engagement strategies.
• Engage with the online community by responding to comments, messages, and user-generated content in a timely and brand-appropriate manner.
• Conduct market research and stay informed about social media trends, competitors, and best practices to enhance performance.
• Collaborate with influencers, partners, and stakeholders to expand brand reach and engagement.
• Assist with coordinating photo and video shoots.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Rush), email management programs (Constant Contact) and/or other design tools (Canva).
• Strong understanding of social media platforms, trends, and best practices
• Experience with social content management systems and scheduling tools (Hootsuite, Buffer, Sprout Social, etc.).
• Excellent communication, storytelling, and copywriting skills.
• Demonstrated ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Experience in higher-education marketing
• Experience implementing a new brand.

• Knowledge of SEO, Google Analytics, and paid social media advertising is a plus.
• Knowledge of large environmental graphics creation and production