Member Communications Analyst

Position Title: Pega Customer Decision Hub (CDH) Marketing Analyst
Location: Fairfax County, VA (Hybrid)
Clearance Requirements: None
Position Status: Contract to Hire
Pay Rate: $40 - $45 per hour

Position

Description:

We are seeking a detail-oriented and analytical Pega Customer Decision Hub (CDH) Marketing Analyst to support the design, execution, and optimization of personalized, data-driven marketing campaigns. In this role, you will help deliver Next Best Action (NBA) strategies across inbound and outbound channels, partnering closely with marketing strategists, business stakeholders, and agile delivery teams.

This position is ideal for a marketing technology professional who enjoys hands-on campaign execution, experimentation, and performance analysis—and who is motivated by creating meaningful, compliant, and customer-centric experiences at scale.

• Support the development and execution of Next Best Action (NBA) strategies using Pega Customer Decision Hub (CDH).
• Translate business and marketing requirements into CDH interaction strategies, targeting rules, and personalization logic.
• Build, launch, and optimize personalized marketing campaigns across inbound and outbound channels.
• Manage day-to-day campaign operations, including requirements intake, approvals, QA/testing, deployment, and post-launch monitoring.
• Run simulations and perform performance analysis to assess campaign effectiveness and business impact.
• Create and maintain user stories, documentation, and supporting artifacts for NBA implementations.
• Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve data or integration challenges.
• Partner with cross-functional teams—including marketing, compliance, analytics, and agile delivery teams—to ensure timely and high-quality execution.
• Manage multiple initiatives simultaneously while meeting deadlines and quality standards.

• Hands-on experience or working knowledge of Pega Customer Decision Hub (CDH), Salesforce Marketing Cloud, or similar decisioning/ESP platforms.
• Understanding of marketing campaign lifecycle management, targeting strategies, and personalization concepts.
• Experience working collaboratively with technical and non-technical stakeholders in agile environments.
• Analytical mindset with exposure to data and reporting tools such as SQL, Databricks, Tableau, or Power BI.
• Strong problem-solving, communication, and documentation skills.
• Ability to learn new tools, platforms, and decisioning concepts quickly.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field—or equivalent practical experience.

At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.