Digital Marketing Intern - SEO Focus

Overview

This is a full-time internship position. The role is typically 40 hours per week and you will work independently.

SUMMARY:

As an SEO Intern at Stride, you will assist with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools' digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Experience with SEO tools, Google Analytics, and content management systems like Word Press is a plus.

The work aims to ensure prospective parents can easily find what K12-powered schools offer through improved search visibility, supporting enrollment goals.

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.
• Demonstrates understanding of the company’s main business line: management of 70+ online schools.
• Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites.
• Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
• Performs technical SEO audits to identify and document website issues affecting search performance.
• Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools.
• Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices.
• Assists in developing and maintaining SEO content calendars and optimization schedules.
• Evaluates competitor SEO strategies and helps prepare competitive analysis reports.
• Supports link-building initiatives and outreach to improve domain authority.
• Collaborates with school staff to optimize content and highlight student success stories for search visibility.
• Assists with local SEO optimization for individual school locations and geographic targeting.
• Provides recommendations for website structure improvements and user experience enhancements.
• Tracks SEO metrics and helps prepare monthly performance reports for the team.
• Assists the team with day-to-day administrative and operational duties as assigned.
• Supports development of SEO guidelines and best practices documentation.
• Forges strong relationships with internal teams and external organizations and ensures thorough, timely, and accurate communications.
• Executes tasks using various SEO technologies and platforms specific to the business.

• Practical experience in technical and on-page SEO.
• Exposure to enterprise tools like Bright Edge, GA, and GSC.
• Mentorship from experienced marketing and analytics professionals.
• A portfolio of SEO-focused projects and measurable outcomes.
• Help develop and implement content strategies that align with SEO goals.
• Learn to work effectively with content creators, developers, and other marketing professionals.
• Practice clear and concise communication with team members and clients.
• Learn to analyze data from SEO tools and draw actionable insights in a professional setting.
• Develop the ability to identify and resolve SEO-related issues.

This position has no formal supervisory responsibilities.

None required.

• Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or another relevant field, or an equivalent combination of education and experience.
• Basic understanding of search engine optimization principles and best practices.
• Working knowledge of content management systems, particularly Word Press.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work independently and within a team-oriented environment.
• Strong project, time management, and organizational skills with attention to detail.
• Highly organized, detail-oriented, and able to…