Digital Marketing Intern - SEO Focus; Part-time

Overview

This is a part-time internship in SEO within the Marketing department. Typically about 20 hours per week, with responsibilities including administrative, analytical, and project work to support the digital marketing efforts of multiple K12-powered schools.

• Conduct keyword research and analysis to identify opportunities for improved search rankings across school websites.
• Assist with on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
• Perform technical SEO audits to identify and document website issues affecting search performance.
• Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools.
• Create SEO-optimized content including blog posts, landing pages, and website copy following best practices.
• Assist in developing and maintaining SEO content calendars and optimization schedules.
• Evaluate competitor SEO strategies and prepare competitive analysis reports.
• Support link-building initiatives and outreach to improve domain authority.
• Collaborate with school staff to optimize content and highlight student success stories for search visibility.
• Assist with local SEO optimization for individual school locations and geographic targeting.
• Provide recommendations for website structure improvements and user experience enhancements.
• Track SEO metrics and help prepare monthly performance reports for the team.
• Support day-to-day administrative and operational duties as assigned.
• Support development of SEO guidelines and best-practices documentation.

• Practical experience in technical and on-page SEO.
• Exposure to enterprise tools like Bright Edge, GA, and GSC.
• Mentorship from experienced marketing and analytics professionals.
• A portfolio of SEO-focused projects with measurable outcomes.
• How to develop content strategies that align with SEO goals.
• Collaboration with content creators, developers, and marketing professionals.
• Clear and concise communication within a professional setting.
• Data analysis from SEO tools and deriving actionable insights.
• Ability to identify and resolve SEO-related issues.

This position has no formal supervisory responsibilities.

None required.

• Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
• Basic understanding of search engine optimization principles and best practices.
• Working knowledge of content management systems, particularly Word Press.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work independently and within a team-oriented environment.
• Strong project, time management, and organizational skills with attention to detail.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• Ability to prioritize effectively and manage competing priorities to deliver results.
• High level of quality and accountability for work products.
• Ethical standards, integrity, diversity, and trust.
• Ability to clear a required background check.

• Experience with SEO tools such as Bright Edge, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing.
• Experience with schema markup and structured data implementation.
• Familiarity with conversion rate optimization (CRO) principles.
• Understanding of paid search (PPC) and its relation to organic search strategy.
• Experience with social media platforms and their impact on SEO.
• Knowledge of content marketing strategies and content optimization for search.
• Basic understanding of web development languages (HTML, CSS, JavaScript).
• Experience with data analysis and reporting tools beyond Google Analytics.

The work environment is described as virtual. Reasonable accommodations may be…