Brand and Media Coordinator

Job Title

Brand and Media Coordinator

Richmond, Virginia – Travel may be required to other Hospital to Home locations

Full-time Monday-Friday 8:30-5:00, some nights or weekends may be required.

Director of Development and Strategic Partnerships

The Brand and Media Coordinator is responsible for supporting the execution of branding and media engagement strategies to elevate the company’s public image and presence. This role involves managing social media content, coordinating brand campaigns, and assisting with communication efforts across various platforms.

• Strong written and verbal communications skills with a keen eye for detail.
• Ability to build and maintain positive working relationships.
• Knowledge of social media platforms and digital marketing strategies.
• Proficiency in Microsoft Office Suite.
• Proficiency in graphic design tools (e.g. Canva, Adobe Creative Suite).

• Assist in the development and execution of brand strategies and campaigns that align with the company’s goals and target audience.
• Design and create marketing and promotional materials for both internal and external sources.
• Maintain brand consistency across all platforms, ensuring adherence to brand guidelines in all materials, including digital content, advertisements, and internal communications.
• Monitor brand performance by tracking metrics and compiling reports to assess campaign effectiveness and brand awareness.
• Proofread and edit content to ensure it meets branding and quality standards.
• Plan, schedule, and post content across social media platforms (Facebook, Instagram, Linked In, X, Tik Tok, etc.).
• Monitor trends on social media and propose new content ideas to enhance engagement and brand presence.
• Engage with online communities by responding to comments, inquiries, and mentions to build brand loyalty and maintain positive interactions.
• Monitor and maintain company’s website and Google My Business.
• Identify and attend events that align with the vision of the company.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by the incumbents of the job. The incumbents may be requested to perform job-related tasks other than those stated in the description.