Vice President Marketing
Listed on 2026-03-11
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Robo Nation is seeking a strategic, growth-oriented Vice President of Marketing who has a diverse marketing background with significant product marketing experience (specifically electronics, educational tools and kits).Robo Nation's educational programs include a range of products that are the core to our K-12 programs.
We also seek to elevate our brand globally and scale our Programs' impact. We are seeking a candidate who will apply rigorous product marketing principles to drive user adoption, donor conversion, and long-term engagement.
Program Lifecycle Management:
Treat nonprofit services and fundraising campaigns as product offerings. Define their value propositions, target candidates, and market positioning.
Go-to-Market (GTM) Strategy:
Lead the launch of new initiatives, ensuring cross-functional alignment between the programs, development, and communications teams.
Market Intelligence:
Conduct competitive analysis and constituent research to identify unmet needs within the community we serve.
Storytelling with
Purpose:
Translate Robo Nation's programs and workforce development initiatives into compelling, action-oriented narratives that resonate with donors, partners, and beneficiaries.
Brand Integrity:
Maintain a cohesive visual and verbal identity across all touchpoints, ensuring the organization is recognized as a leader in the robotics and workforce development space.
Data-Driven Decision Making:
Establish KPIs for all marketing expenditures.
Digital Ecosystem Management:
Oversee the website, SEO/SEM, email automation, and social media strategy to drive organic and paid growth.
Team Development:
Mentor and manage a high-performing team of creative, digital, and communication professionals.
Cross-Functional Partnership:
Work closely with the Communications and Development staff to align marketing efforts with fundraising goals and the Program team to ensure service delivery matches brand promises.
- The "Product" Lens: 10+ years of marketing experience, with a significant portion (3-5+ years) specifically in Product Marketing roles within Education, Tech, or consumer goods.
- Bachelor’s degree in Marketing, Business, or Communications (MBA preferred).
- Experience taking a product or service from concept to market success with measurable ROI.
- Analytical Rigor:
Proficiency with CRM systems (Salesforce, Raiser's Edge), Google Analytics, and marketing automation tools (Hub Spot, Marketo). - Messaging Mastery:
Ability to simplify the "why" and "how" of a nonprofit’s mission into a "must-have" value proposition. - Adaptive Mindset:
The wit and agility to navigate the resource constraints of a nonprofit while maintaining "Big Tech" standards of excellence.
Join a team that’s as passionate about 'The Build' as you are. Robo Nation offers a fast-paced, collaborative environment where creativity is required and curiosity is rewarded. We’re a small team making a massive global footprint.
We will give you the autonomy to lead, the space to innovate, and the satisfaction of seeing your projects come to life on the world stage. Ready to ignite your career? Join the Nation.
Robo Nation is a 501c3 nonprofit organization dedicated to expanding the workforce development pipeline by delivering hands-on educational experiences that equip students to tackle global challenges through innovative solutions. By fostering a seamless STEM-to-workforce pipeline, Robo Nation enables a transformative learning journey, from constructing Sea Perch robots to competing in advanced events like the Robot
X Challenge. The organization plays a vital role in preparing students for careers in technology and engineering fields, focusing on areas such as Artificial Intelligence, Big Data, and autonomous systems. Our hands-on programs also inspire students to pursue a career path in the Trades, including welders, electricians, pipe fitters, plumbers and more. Robo Nation provides an open, supportive community that empowers future innovators to drive advancements for a better world.
Robo Nation offices are located in Arlington, Virginia.
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