Assistant Director of Social Media

Assist the director with the general operations and oversight appertaining to their area of responsibility

JOB SUMMARY

Working independently and exercising good judgment and discretion, this position would oversee the ongoing development and performance of Club Sports social media sites and networks as well as digital creative content creation for those platforms. The person performing this role will understand, follow, and disseminate Liberty University policies regarding the use of social media and monitor all aspects related to Club Sports.

This position will organize and oversee use of social media and video and content initiatives for purposes of promoting the various Club Sport teams and engaging both the public and student body toward those teams. This person will create & oversee creation of content for social media and video platforms within Club Sports and teams, working with various departments and areas within the University.

This position will oversee, direct, assign and lead all Academic Integration students for social media.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Lead the strategy, creation, and management of social media content for Men’s DI Hockey and Club Sports department accounts (Facebook, Instagram, and X).

o Including but not limited to live game coverage, photography, graphics, video, and weekly digital content.

Manage and coordinate with student staff, interns, and contributors assisting with social media, content creation, and game-day operations.

o Including but not limited to scheduling, mentorship, evaluations, and professional development.

Develop content calendars and collaborate with Marketing, Media, Academic Integration, and creative staff to plan and execute promotional campaigns and branding initiatives.

Monitor social media trends, analytics, and emerging technologies to improve fan engagement, digital performance, and overall brand presence.

Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.

Assist with video production, graphic design coordination, and creative storytelling across Club Sports platforms.

Travel with Men’s DI Hockey and support additional Club Sports teams and events as needed.

Contribute to maintaining Club Sports digital platforms, supporting the accuracy, timeliness, and consistency of website and promotional content.

Collaborate with campus partners and external sponsors to support creative promotions and enhance the overall game day atmosphere.

Support social media efforts through Academic Integration, including assisting with meetings, communication, and guidance for student interns managing team accounts.

Maintain organized files, timelines, and tracking documents to support efficient workflow and execution of initiatives.

Represent Club Sports in a professional and positive manner, working collaboratively with staff, students, and external partners.

Assist with events during evenings and weekends and support additional responsibilities as assigned.

Work in Concessions as needed throughout the year.

Complete necessary University trainings to stay in compliance.

Works effectively as a team member, embracing and fostering LU’s mission.

Remains abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.

Strictly adheres to Liberty University policies, representing the University in an exemplary manner.

Works effectively as a team member, embracing and fostering LU’s Christian model and Mission – Training Champions for Christ.

SUPERVISORY RESPONSIBILITIES

This position is responsible for a Graduate Assistant, 2 student workers & serval interns each semester.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Four-year college degree, with a concentration in graphic design, marketing, business or sport management, 2+ years in a marketing function;
Strong social media experience required. Well-developed communications and interpersonal skills required.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

· Ability to effectively communicate both verbally…