Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

• Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals.

• Supports annual marketing strategy development planning including compiling previous results and insights, conducting consumer research, facilitating partner brainstorm discussions and creating final documentation.

• Leads the creative strategy, development and execution for multiple omnichannel marketing initiatives, across the full customer lifecycle. Channels include print, digital, email and experiential marketing/events. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made.

• Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.

• Oversees project management of deliverables, including marketing plans, budget, timelines and results. Responsible for execution and activation of marketing campaigns. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.

• Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.

• Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.

• Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.

• Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients.

• Note:
  
  This role will require 10-20% travel

• Thrives on collaboration, the opportunity to build in white space and the drive for results.

• Is a highly effective communicator with written and presentation skills who can influence internal decision makers with formal recommendations and informal networking.

• Is a skilled relationship-builder who can create strong, high-leverage internal networks.

• Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.

• Flexibility and attention to detail. Must be able to manage multiple projects and navigate changing priorities while maintaining excellent work.

• Possesses strong communication and influence skills: verbal and written.

• Bachelor’s Degree or Military Experience

• At least 5 years of marketing or project management experience

• At least 2 years of multi-channel digital marketing experience

• At least 3 years experience planning, executing and analyzing marketing programs

• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

• At least 2 years in the financial services industry.

• At least 2 years in the retail industry

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One…