Product Marketing Specialist - Lead

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

As Product Marketing Specialist – Lead for Sprinklr AI & Platform, you will own the cross-suite AI narrative that ties together Sprinklr's Marketing, Voice of Customer (VoC), and Service product lines into a unified, compelling platform story. Based in the US and embedded within the Product Marketing Center of Excellence (CoE), you will be the go-to expert on how Sprinklr's AI capabilities differentiate the platform across all three suites –ensuring that AI is positioned as a first-class citizen across every product, every buyer conversation, and every market touchpoint.

This is a high-impact individual contributor role that requires a strong AI background, familiarity with innovation across leading AI model companies and the implications for the app layer, sharp strategic thinking, and the ability to collaborate effectively with the Principal Product Marketing Managers leading the Service, Marketing, and VoC product lines.

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites

• Define how Sprinklr's AI capabilitiesare positioned as platform-wide differentiators–not just product features

• Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)

• Ensure AI messaging is consistent across all Sprinklr touchpoints–website, sales decks, thought leadership, analyst briefings, and customer communications

• Continuously evolve AI positioning as the market shifts–tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption

• Work closely with the Product Marketing leadsfor Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy

• Identify opportunities where AI creates cross-suite value–e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights

• Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions

• Act as the connective tissue between suite-level PMMs–ensuring AI narrative consistency while respecting each suite's unique positioning

• Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites

• Support GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMs

• Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions

• Build AI-focused sales plays that help field teams lead with AI as a platform differentiator

• Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets

• Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content–POVs, whitepapers, blogs, webinar briefs

• Track and analyze the competitive AI landscape–how areindustry leaders & competitorspositioning their AI capabilities? Where does Sprinklr differentiate?

• Monitor…