Social Media and Public Relations Coordinator

Ranked #1 for Safety, Quality and Patient Satisfaction, Jupiter Medical Center is the leading destination for world-class health care in Palm Beach County and the greater Treasure Coast.

Outstanding physicians, state-of-the-art facilities, innovative techniques and a commitment to serving the community enables Jupiter Medical Center to meet a broad range of patient needs. Jupiter Medical Center is the only hospital in Palm Beach, Martin, St. Lucie and Indian River counties to receive a 4-star quality and safety rating from the Centers for Medicare & Medicaid Services (CMS).

• Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.

• Minimum of three years of public relations and/or marketing experience; healthcare or non-profit experience preferred; portfolio of content examples required.
• Excellent writer along with ability to create content and short-form video.
• Full understanding of social media channels and content distribution
• Confident communicator with ability to work with leadership, medical staff, and employees to identify content that reinforces JMC brand.
• Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously.
• Must thrive in a fast-paced environment.
• Must be proficient in Microsoft Word, Excel, and Power Point
• Experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms

The Social Media and Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions.

• Generate, edit, publish, and share daily social media content inclusive of text, images, videos, or HTML to enhance awareness of JMC brand and increase consumer engagement.
• Implement best practice standards on social media platforms including Instagram, Linked In, Twitter, and Facebook.
• Use analytical tools to monitor and evaluate the company’s social media presence and performance.
• Create video, graphics, and capture photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications plan_,_ including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
• Support communications plan through content development.
• Help manage and maintain the company website content.
• Assist in creation and delivery of email campaigns that are consistent with our digital strategy.
• Collaborate with the leadership team on talking points, social content, executive communication, and presentations.
• Create messaging, presentations, and other deliverables to support service line strategy.
• Contributes to content for the quarterly newsletter.
• Support the execution of community events internally and externally.
• Inform leadership of JMC’s digital metrics and industry best practices.
• Assist with oversight of outsourced public relations projects.
• Supervise media interviews, video, and photo shoots.
• Prioritize projects based on feedback from manager and VP.
• Assure timely completion of all assignments.
• Perform other duties as assigned.

Builds effective networks, working relationships, and alliances in order to collaborate effectively within department and organization. Can relate to all kinds of people regardless of background; find topics and common interests that can be used to build rapport with others.

Provides guidance and feedback to help others strengthen knowledge/skills needed to accomplish tasks, solve problems, and perform effectively within the team.

Fosters…