Growth Marketing Manager

Job Description:

POLITICO is building. Across professional intelligence products and advertising, our business lines have significant growth potential — in key geographic markets where our brand is still developing, and in established markets where newer products need stronger awareness and demand.

We’re hiring a Growth Marketing Manager to help drive that growth. You’ll work alongside an Associate Director of Lead Generation & Audience Growth, owning execution across paid media, first-party data acquisition, and full-funnel campaigns that generate new audiences and business opportunities across all of our revenue lines.

You’ll own real KPIs, run campaigns end-to‑end, and bring a sharp, AI-enabled approach to everything you do. If you’re the kind of person who wants to move fast, measure everything, and build something — this is the role.

• A collaborative professional who thrives in fast-paced environments and takes ownership from concept through execution, consistently delivering high-quality results.

• An exceptional communicator and relationship builder who partners effectively across teams, influences stakeholders, and navigates competing priorities with confidence and professionalism.

• A proactive problem solver with a strong attention to detail, sound judgment, and a continuous improvement mindset, always looking for opportunities to elevate the work and drive meaningful impact.

• Drive first-party data growth — email subscribers, newsletter sign‑ups, registered users, and qualified leads — with clear KPIs tied to each campaign and business line.

• Generate pipeline for both professional product sales and advertising partnerships, building awareness among audiences who can monetize across our revenue lines.

• Support the Associate Director of Lead Generation & Audience Growth in executing full-funnel strategies that move prospects from awareness to conversion.

• Analyze attribution and funnel data to identify drop-off points and optimize at every stage.

• Execute go-to-market campaigns in key geographic growth markets — including California and other North American markets where POLITICO awareness is still developing.

• Drive awareness and demand for newer professional products in both growth markets and established markets where newer offerings are still building their audience.

• Partner with senior team members to develop market- and product‑specific messaging, positioning, and channel mix.

• Plan, buy, and optimize paid campaigns across Google, Meta, Linked In, programmatic (DV360 / The Trade Desk), and emerging channels.

• Manage budgets with a focus on CPL, ROAS, etc. — balancing spend efficiency against growth targets across multiple business lines.

• Test and iterate on creative concepts, audience segments, and landing page variants to continuously improve campaign performance.

• Actively use AI tools to improve how campaigns are planned, targeted, tested, and reported — not as a novelty, but as a standard part of how you work.

• Bring a forward‑leaning point of view on where AI can help a lean team execute at a higher level and move faster.

• Own your KPIs — audience growth, lead volume, conversion rates — and report on them clearly and consistently to the team and to leadership.

• Collaborate across editorial, product, sales, and advertising teams to ensure marketing efforts are aligned with business priorities and revenue goals.

• 3–5 years of experience in growth marketing, performance marketing, or a closely related role — ideally in media, publishing, or a digital subscription business.

• Hands‑on paid media…