Temporary​/Contractor Marketing Brand Manager - Richmond, VA

Temporary / Contractor Marketing Brand Manager

Please note:

This is a temp assignment, with an initial contract assignment through December 31, 2026 Pay Range: $25-33 per hour Position Summary

The Brand Manager is responsible for developing, executing, and optimizing brand strategies that drive awareness, engagement, customer acquisition, and long-term brand equity. This role partners across marketing, sales, digital, product, and external agencies to ensure a consistent and compelling brand experience across all customer touchpoints. The ideal candidate combines strategic thinking, creativity, and analytical expertise to drive measurable business results.

• Develop and execute brand strategies aligned with organizational goals and growth objectives.
• Maintain and evolve brand positioning, messaging, and value propositions.
• Ensure brand consistency across all marketing, communications, and customer-facing channels.

• Lead integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with internal teams and external agency partners to develop creative concepts and execute campaigns.
• Manage campaign timelines, budgets, and performance measurement.

• Analyze consumer behavior, market trends, and competitive activity to identify opportunities.
• Conduct and interpret research to strengthen brand positioning and customer engagement.
• Translate insights into actionable marketing strategies.

• Guide development of compelling content and messaging that reinforces the brand.
• Ensure all communications align with brand standards and strategic objectives.
• Support thought leadership and reputation-building initiatives.

• Monitor brand health, campaign effectiveness, and key performance indicators.
• Utilize data and analytics tools to measure ROI and continuously optimize performance.
• Develop executive-level reporting and recommendations.

• Support special projects and strategic initiatives as assigned.
• Stay current on industry trends, consumer insights, and emerging marketing technologies.

• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• 5 - 7 years of experience in brand management, marketing, advertising, or related disciplines.
• Demonstrated success developing and executing integrated marketing campaigns.
• Experience working with ad agencies, vendors, and cross-functional teams.

• Strong understanding of brand strategy, positioning, and customer segmentation.
• Proven project management and organizational skills.
• Exceptional written, verbal, and presentation skills.
• Strategic thinker with a creative mindset and attention to detail.

• Experience in insurance, financial services, or highly regulated industries.
• Agency experience or experience managing agency relationships.
• Experience with brand tracking, consumer research, and marketing attribution.