Customer Marketing Manager
Job in
Virginia, St. Louis County, Minnesota, 55792, USA
Listed on 2026-09-20
Listing for:
Moët Hennessy
Full Time
position Listed on 2026-09-20
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Marketing Communications, Sales & Marketing
Job Description & How to Apply Below
- Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions.
- To help sales teams & brand teams to achieve commercial objectives with sustainable growth models
- Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.
- Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions.
- To help sales teams & brand teams to achieve commercial objectives with sustainable growth models
- Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.
- Business planning
- Define marketing activation plan based on consumer demand, brand direction and specific business requirements
- Own the development of channel strategy & produce tracking report/analysis as needed
- Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations
- Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit
- BTL activations
- Ensure flawless execution of brand campaigns and channel activations
- Evaluate performance and results of campaigns to refine and improve effectiveness of future campaigns both quantitatively and qualitatively
- Pro-actively assess any performance issues and develop solutions to address them
- Initiate and implement store specific marketing support based on business needs and resource availability
- Work cross-functionally in resolving issues related to channel development, trade communication, and customer service
- System and Teamwork
- Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness
- Allocate projects & tasks among CE on-trade team members to best maximize efficiency
- Develop team members in terms of commercial acumen & also communication skills
- Good understanding of the wine & spirit industry
- Able to demonstrate quantitative ability
- Strong commercial marketing sense and be insightful on consumer understanding
- Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising
- Business planning and activation planning skills with execution experience
- Good creative and strategic thinking as well as logical analytical skills
- Good Excel, PowerPoint skills
- A high degree of personal presence with good networking, influencing and communication skills
- Good negotiation and strong social skills
- Strong presentation skills
- Objective and result orientated
- Priority setting and follow up
- Time management
- A solid grasp of financial management
- Highly motivated individual, energetic, enthusiastic and team orientated
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