Sales Development Representative; SDR

About Liferaft

Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.

Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security ether, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.

Liferaft is hiring a Sales Development Representative (SDR) to help drive pipeline growth across our enterprise sales team.

As an SDR, you will work directly alongside Account Executives to generate qualified pipeline within strategically targeted enterprise accounts. This role is focused on creating new opportunities through thoughtful outbound prospecting, account research, stakeholder engagement, opportunity re‑engagement, and strategic follow‑up tied to conferences, events, and targeted sales activity.

Success in this role requires strong communication skills, curiosity, persistence, and the ability to create opportunities within complex organizations. You will work closely with experienced enterprise sellers, develop a deep understanding of our buyers and use cases, and build the foundation for long‑term growth within SaaS sales.

This role is hybrid in Halifax, NS, with strong preference for candidates located in Halifax or Atlantic Canada. Exceptional candidates elsewhere in Eastern Canada may be considered.

Reporting to the Sales Manager, this role is a direct pathway toward future Account Executive growth within the Liferaft sales organization.

• Partner directly with assigned Account Executives to generate qualified pipeline within strategically targeted enterprise accounts
• Execute multi-channel outbound prospecting across phone, email, Linked In, and sales engagement platforms
• Research target organizations to understand business context, relevant stakeholders, and potential use cases
• Build account intelligence that supports personalized outreach and stronger engagement
• Identify and engage multiple stakeholders within target organizations to create new opportunities
• Generate qualified opportunities for the Account Executive team

• Re‑engage dormant, stalled, or previously closed opportunities where business priorities or timing may have changed
• Support targeted prospecting ahead of conferences, customer travel, and strategic in‑person meetings
• Execute timely and structured follow-up after events, conferences, and prospect engagement
• Help accelerate pipeline creation in strategic accounts through coordinated outreach with Account Executives

• Conduct initial qualification conversations for select inbound and outbound opportunities
• Assess high-level fit, urgency, and opportunity relevance before AE engagement
• Capture relevant context and ensure clean handoff into the sales process

• Work in direct partnership with Account Executives as part of the pipeline generation motion
• Participate in account planning and prospecting strategy discussions
• Maintain accurate CRM activity, prospect engagement notes, and pipeline data
• Continuously improve messaging, outreach effectiveness, and prospecting execution

• Build familiarity with Liferaft’s buyers, use cases, and sales process
• Participate in discovery conversations and sales execution alongside experienced Account Executives
• Develop the skills required for long-term growth within enterprise sales

• Early‑career experience in sales, business development, customer-facing, or prospecting roles
• Strong written and verbal communication skills
• Confidence engaging prospects through outbound…