Sales Account Executive

The Sales Account Executive generates advertising revenue by calling on established agencies, cold‑calling new prospects, and demonstrating to potential clients the merits of television and digital advertising on WFXR/WWCW/ and Nexstar Digital platforms. We serve Roanoke, Lynchburg, the New River Valley, and surrounding counties.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Prospect, qualify, close, and grow new business.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.
• Continue to learn and implement new strategies and products.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Act as an advocate for our products and programs.
• Provide clients with information regarding rates for advertising placement in all media.
• Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns.
• Responsible for order entry, contracts, follow‑up, and collections.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.
• Experience in media or digital sales preferred.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long‑range objectives and implementing the strategies and actions to achieve them.
• Knowledge of digital marketing basics (Google/Facebook, etc.) preferred.
• Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.

• Unlimited earning potential – good commission rates and bonuses.
• Reliable bi‑weekly paychecks.
• Great benefits – Medical, dental, vision, 401(k), PTO, legal support and more.
• Salary based on commission.

EEO Statement:
All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.