Wholesale - Outside Sales Representative

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Full‑Time Sales | Lyndhurst, VA, US

Salary Range: $45,000.00 to $55,000.00 annually

Reports To:

Wholesale Division Sales Manager (works independently but receives direction from the manager)

Location:

Hybrid – Greater Lyndhurst, VA area

Employment Status:
Full-Time

FLSA Status:
Exempt

This position has typical work hours Monday – Friday from 8:00 AM to 5:00 PM, weekends as needed based on client needs.

Want to join a team that offers you a friendly atmosphere, competitive benefits, and opportunities for commission and growth? Parrish Tire Company can offer you just that! With 80 years of experience in the tire and automotive industry, PTC is a family‑owned company that focuses on serving both our customers and our employees.

The successful candidate will promote key brands and products distributed by Parrish Tire to key accounts, associate dealers, and new accounts. This hybrid role requires an experienced, self‑motivated sales professional who balances active field travel with strategic administrative support to drive revenue growth across the region.

• Account Penetration
  :
  Partner with existing accounts to increase sales, product visibility, and brand awareness through in‑person visits, presentations, and digital communication.
• Relationship Management
  :
  Maintain strong customer relationships through ongoing communication and value‑driven service.
• Product Promotion
  :
  Launch new products, distribute sales materials, and coordinate training opportunities for new and existing accounts.
• Program Tracking
  :
  Monitor and update assigned customers regarding their achievement levels on associate dealer programs.
• Business Development
  :
  Identify, open, and onboard new accounts while coordinating sales coverage and distribution services.
• Market Intelligence
  :
  Provide feedback to sales management and purchasing regarding market pricing, unmet customer demand, and potential growth initiatives.
• Professional Growth
  :
  Continuously develop tire industry and product knowledge through training opportunities, self‑study, and cross‑training.
• Any other duties assigned by the manager.

• Experience
  :
  Minimum of 3–5 years of successful B2B outside sales experience, preferably within the tire, automotive aftermarket, or industrial distribution industries.
• Industry Knowledge
  :
  Strong understanding of passenger, light truck, and commercial tire brands, tread designs, and dealer program structures.
• Territory Management
  :
  Proven track record of independently managing a geographic territory, optimizing travel routes, and balancing existing account retention with new business development.
• Consultative Selling
  :
  Demonstrated ability to use consultative sales techniques to overcome price objections, present data‑driven product solutions, and increase account penetration.
• Relationship Building
  :
  Exceptional interpersonal skills with a history of cultivating long‑term trust with diverse clients, from local shop owners to corporate buyers.
• Analytical Skills
  :
  Ability to analyze customer purchasing trends, track volume attainment levels, and interpret financial metrics such as gross margin and ROI.
• Tech Savviness
  :
  Proficient with CRM software, inventory management systems, and Microsoft Office Suite (Excel, Word) for tracking data and generating sales reports.
• Licensing & Driving Record
  :
  Possess a valid driver’s license and a clean, insurable driving record suitable for extensive regional travel.

• Dependable – Employee must be reliable, responsible and trustworthy, and complete all assigned obligations.
• Attention to Detail – Employee must be thorough in completing tasks and must always be aware of potential safety issues.
• Cooperation – Employee must be pleasant with others on the job and display a good‑natured, cooperative attitude.
• Integrity – Employee is required to be honest and ethical.
• Communication – Employee must provide courteous and clear written and verbal communication with customers…