Sales Director

Full-Time | Anne Vaughan Designs | Floyd, Virginia Build the Future of an American Artisan Brand

For nearly twenty years, Anne Vaughan Designs has created handcrafted jewelry rooted in timeless design, exceptional craftsmanship, and meaningful connection. As we continue to grow, we're expanding beyond jewelry into a broader lifestyle brand built around creativity, intentional living, and beautifully made products.

We're looking for a commercially minded leader to help drive that next chapter.

This is a leadership role for someone who thrives on growing businesses—not simply managing marketing. You'll work directly with ownership to increase revenue, expand our direct-to-consumer business, strengthen wholesale partnerships, and help shape the future of an established American brand.

The Growth & Sales Director is responsible for driving profitable revenue growth across every sales channel, with a primary focus on expanding our direct-to-consumer business.

Working closely with the CEO, Marketing Lead, advertising partners, and outside specialists, you'll develop growth strategies, establish priorities, and ensure every initiative contributes to measurable business results.

Success in this role is measured by revenue growth—not by the number of campaigns launched.

• Lead strategies that grow online sales and customer lifetime value through our website, digital marketing initiatives, customer retention programs, curated in-person events, and new revenue opportunities.
• Partner with our Marketing Lead and advertising team to develop campaigns that drive measurable sales growth and improve return on marketing investment.
• Monitor performance across website conversion, advertising, email marketing, customer retention, average order value, and overall profitability.

• Strengthen relationships with existing retail partners while expanding our wholesale business through new account development, retailer support, trade shows, and strategic partnerships.
• Increase reorder rates, improve retailer success, and identify opportunities for long‑term account growth.

• Develop revenue forecasts, analyze business performance, establish growth priorities, and recommend strategic initiatives that improve profitability across all sales channels.
• Collaborate with leadership to align marketing, merchandising, operations, and sales around shared business objectives.

• Five or more years of experience leading sales, business development, e‑commerce, or growth initiatives.
• Demonstrated ability to grow consumer brands or retail businesses.
• Strong commercial and analytical thinking.
• Experience with Shopify or similar e‑commerce platforms.
• Collaborative leadership style with the ability to coordinate cross‑functional teams and outside partners.
• Excellent communication, project management, and organizational skills.
• Experience in wholesale, consumer products, fashion, gift, jewelry, or lifestyle brands is highly preferred.

• Customer acquisition and retention
• Average order value and customer lifetime value
• Revenue generated through curated events
• Wholesale revenue growth and retailer retention

You'll join an established company with a loyal customer base, a strong reputation, and an ambitious vision for the future.

This is an opportunity to work alongside ownership, influence key business decisions, and play a leading role in building the next phase of growth for a premium American‑made brand.

If you're energized by building businesses, developing strategy, and creating measurable results, we'd love to hear from you.