Membership Director

Northern Neck Family YMCA, 39 William B Graham Court, Kilmarnock, Virginia, United States of America

Posted Tuesday, June 16, 2026 at 4:00 AM | Expires Monday, July 6, 2026 at 3:59 AM

Imagine being part of one of the most respected human services organizations in the world—a place where your work positively influences the lives of others, a place where you thrive in a values-based environment, a place where you are building a better future for yourself and your community.

Under the supervision of the Membership Experience Executive, and in harmony with the mission and purpose of the established policies and goals of the YMCA of the Virginia Peninsulas, the Membership Experience Director is accountable for driving membership acquisition, engagement, and retention at assigned center(s). The incumbent will provide direction and enthusiasm in the development, retention and promotion of membership in the community and within the Y.

With an emphasis on ensuring the highest quality service to members and guests, the Membership Experience Director will work closely with other center leaders in efforts to welcome, connect, support, and engage all members, guests, and staff.

• Bachelor’s Degree in a related field preferred.
• Must have minimum two (2) years’ supervisory experience.
• Must have ability to interact with people from all ethnic backgrounds, ages, and lifestyles.
• Must have working knowledge of computers and experience with a variety of software applications.
• Must possess good written and verbal communication skills.
• Certification in CPR/First Aid/AED/O2 required within 60 days of hire.
• Complete and maintain required trainings to include:
  New Employee Orientation (NEO), Bloodborne Pathogens, Child Abuse Prevention (CAP), and Sexual Harassment.
• Satisfactory completion of a criminal background check and Child Protective Services check.

• Supports the mission, vision and goals of the YMCA.
• Promotes a professional work environment through character development by modeling the values of caring, honesty, respect and responsibility.
• Leads in a manner that advances our cause to strengthen the foundations of community through programs that focus on youth development, healthy living and social responsibility.
• Promotes and participates in association task forces, committees and/or work groups to promote Center and Association unity.
• Promotes and participates in YMCA fundraising efforts to include Annual and Capital Campaigns.

• Develops and implements annual membership growth (net) and retention goals and objectives to include monthly and weekly action plans.
• Drives membership enrollment including meeting/exceeding net and revenue goals.
• Identify, document, and follow up with prospects to convert to members.
• Gives prospect tours and coaches staff through effective tour techniques.
• Reviews and monitors enrollment key performance indicators to measure goals, membership inquiries, appointments, tours, follow-up calls, closing ratios, etc.
• Owns member/guest experience ensuring satisfaction and engagement. Works with other association and center leadership to ensure members receive the best experience.
• Defines and supports the member journey and touchpoints.
• Collaborates with marketing on web and/or social media communications and engagement.
• Plans, organizes, and attends community events as part of awareness and recruitment strategy.
• Plans, organizes, and implements member services and community special events.
• Develops and/or coordinates special events, presentations, seminars, and membership promotions with the YMCA and the community.
• Promotes Guardian program to membership to ensure those in need can participate in the YMCA. Evaluates and approve all Guardian Applications.

• Prepares and administers annual membership budget, making revisions as necessary to meet or exceed budget guidelines.
• Runs key performance indicators weekly, or as otherwise defined, relative to the member experience. Works with Membership Experience Executive and center leadership staff to increase performance in KPI-identified areas.
• Leads…