Group Sales Manager

Overview

Small Group Sales Manager | Group-Focused | Forbes Five-Star Luxury Resort

Location:

Middleburg, VA
Status:
Full-Time

The Small Group Sales Manager is responsible for driving incremental group room revenue by proactively identifying, developing, and closing business. This role plays a critical part in maximizing occupancy by targeting shoulder periods and calendar gaps, ensuring optimal utilization of resort inventory across all seasons.

This is a pure sales role
, owning the full sales cycle from lead generation through contract execution.

• Sales Strategy & Revenue Generation
  • Drive group room revenue within the small group segment (10–25 peak rooms)
  • Target local and regional drive markets, focusing on corporate and executive-level clients
  • Develop business from C-suite retreats, board meetings, leadership offsites, and executive gatherings
  • Proactively identify and fill need dates, shoulder periods, and calendar gaps
  • Generate new business through outbound prospecting, referrals, and third-party channels (ALHI, Preferred Hotels & Resorts)
• Full-Cycle Sales Execution
  • Own the complete sales cycle: prospecting, qualification, proposal development, site tours, negotiation, and closing
  • Develop and present customized proposals aligned with client objectives and Forbes Five-Star positioning
  • Negotiate rates, packages, and contract terms in alignment with revenue strategy
  • Achieve and exceed group revenue goals set by the Director of Sales
• Client Relationship Management
  • Build and maintain relationships with executive assistants, administrators, and decision-makers
  • Serve as the primary point of contact from inquiry through contract execution
  • Lead property tours showcasing accommodations, dining, spa, equestrian, and meeting experiences
  • Deliver a seamless, high-touch pre-arrival sales experience
  • Maintain communication through handoff to Conference Services
• Guest & Brand Experience
  • Represent Salamander’s Forbes Five-Star service culture in all client interactions
  • Anticipate client needs and deliver elevated, personalized service
  • Address concerns proactively and build long-term client loyalty

• 5–7+ years of progressive sales experience in luxury hospitality or resort sales (
  required
  )
• Proven success driving group revenue and closing business in a competitive environment
• Strong understanding of forecasting, budgeting, and pace management
• Experience selling group room blocks and managing corporate accounts
• Exceptional communication, negotiation, and relationship-building skills
• Executive presence aligned with a Forbes Five-Star brand
• Highly organized, strategic, and results-driven

• Experience with Delphi FDC, Opera, and Microsoft Office
• Knowledge of contract management, pricing strategy, and hotel operations

Candidates without luxury or resort sales experience will not be considered.

• Paid Time off
• Holiday Pay
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) and company match
• Paid Maternity, Paternity and Adoptive Parent Leave
• Short Term Disability Insurance
• Long Term Disability Insurance
• Recognition Programs & Rewards
• Property Discounts for Rooms, Retail & Dining
• Free Parking
• Tuition Reimbursement

• Forbes Five-Star, AAA Five-Diamond environment
• Leadership visibility and career growth within a luxury brand
• Complimentary meals and uniform

If you are a driven sales professional with a proven ability to generate and close group business in a luxury environment, we invite you to apply.

Salamander Collection is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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