Program Manager, Member Sales

Want to work for a great organization? The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that:

• has Extraordinary People—ABA experts are the “go to” sources for bankers, policy makers and the media for credible information and insights for the banking industry.
• has Unmatched Scope and Scale—ABA's unparalleled information and services keep members current, knowledgeable and prepared.
• is Impact-Driven—ABA has a proven record of bringing about positive change for our members and the industry.

Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

The program manager is designed to serve as a force multiplier for Regional Directors (RDs). Through research, outreach campaigns, and targeted calling and email efforts, the program manager will identify and qualify prospective member banks for recruitment and retention opportunities. This role supports the Regional Directors throughout the membership sales cycle by conducting in‑depth research and analysis on prospective and current members, coordinating follow‑up activities, and assisting with recruitment efforts.

In partnership with the RD, the program manager will develop and execute individualized engagement plans designed to strengthen each bank’s connection to the American Bankers Association (ABA) and maximize member value. This position will also represent ABA in the field through bank visits, industry conferences, and other member‑facing events. Through these efforts, the role will contribute to the Membership Department’s goals of increasing engagement and retention among banks.

This role serves as a sales associate role, supporting membership growth, retention, and engagement initiatives across assigned territories.

• Conduct bank outreach and calling campaigns to generate sales and retention opportunities.
• Take responsibility for the retention opportunity, identify the bank’s needs, in coordination with the RD, develop and execute a plan to connect the bank to ABA products and services that will provide a value proposition for the member.
• In coordination with the RD, develop and execute onboarding programs for new members.
• Coordinate and schedule bank visits for Regional Directors (RDs) and support the delivery of webinars to member banks as part of territory‑specific engagement campaigns.
• Provide concierge‑level support to banks with assets upwards of $100million+, responding to banker inquiries and connecting members with the appropriate ABA experts, resources, or solutions based on their needs.
• Develop and maintain strong relationships with member banks, serving as a trusted, go‑to resource within ABA.
• Research prospects, including financial and prior contact report analysis, while managing regional account databases (Salesforce/Aptify/Independent RD Excel spreadsheets, etc).
• Other duties as assigned by business needs.

• Bachelor’s degree in business administration, communications, marketing, or related field preferred or commensurate experience.
• Minimum of 2+ years of experience in sales, customer support, relationship/account management, or a customer‑facing support role.
• Experience with Microsoft Suite products with a heavy PowerPoint and Excel focus.
• Comfortable in a sales role that includes cold calling, conducting discovery conversations to uncover prospect needs and viability.
• Proven ability to establish rapport upon meeting new people and build long‑term relationships with customers.
• Ability to work independently.
• Excellent organizational skills and strong attention to detail.
• Strong verbal and written communication skills, including active listening skills.
• Ability to interact and communicate with C‑levels.
• Strong critical thinking skills and deductive reasoning.
• Ability to be resourceful and actively seek…