Wholesale Marketing Manager

Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands:
Tavi, Toe Sox, Base
33 and Vooray all reflect this synergy, although each step boldly with its own unique personality.

We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.

Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.

The 33 Threads Wholesale Marketing Manager will lead the development and execution of marketing strategies that drive brand awareness and excitement across wholesale, retail, and international channels. This role partners closely with the marketing team and domestic and international sales teams to build go‑to‑market strategies, develop promotional programs, support retail‑specific events, and ensure all initiatives align with 33 Threads’ global goals and overall business strategy.

• Develop annual wholesale marketing plans by distribution channel and goals of the business.
• Present innovative & exciting ideas to stakeholders that are creative and push boundaries and take risks within our market.
• Define who our wholesale customer is, how we communicate with them, how we attract them to our brands, what motivates them to purchase, and how our brands are represented to buyers instore and online.
• Build strategies for capturing new adjacent channels of business.
• Distribute seasonal Marketing launch plans and go-to-market strategies to appropriate sales teams and distributors.
• Develop quarterly/monthly b2b e-mail campaigns and oversee the execution of the program.
• Develop written calendar
• Obtain approval of plan from Director of Sales on a rolling 60-day basis
• Coordinate with copywriter for drafting of emails if needed
• Ensure that e-mail team executes on e-blasts and provide monthly reporting of
• performance
• Develop annual POP and in-store merchandising plan, including researching new POP displays; creating concepts to ensure our products remain “interesting” in retail location, etc.
• Execute wholesale campaigns that drive sales and educate our wholesalers on the premium benefits of our products for their retail space.
• Cultivate a deep understanding of trends influencing retail to drive retail programming innovation and ensure effective engagement and best in class initiatives targeting key consumer segments in the market.
• Establish clear campaign KPI’s and build documented retail programs that can be shared across all business regions for local application when applicable.
• Capture and analyze campaign ROI to provide recommendations for future programs and areas of investment.
• Ensure all in-store, retail partner social and digital assets are updated regularly and represent the current brand image.
• Identify needs for product imagery and video, annually and seasonally, to support the wholesale channel.
• Ensure partner sites are representing 33T brands, consistent with the overarching brand requirements. Evaluate overall effectiveness of marketing strategies, creative deployments, work with the team to present analytics, insights, and optimizations cross-functionally
• Oversee and support dealer co-marketing for key accounts, wholesale and international.
• Collaborate with sales on…