Director of Sign Sales
Job in
Vista, San Diego County, California, 92085, USA
Listing for:
McCain, Inc.
Full Time
position
Listed on 2026-06-29
Job specializations:
-
Sales
Director of Sales, Business Development, Sales Manager
Salary/Wage Range or Industry Benchmark: 120000 - 150000 USD Yearly
USD
120000.00
150000.00
YEAR
Job Description & How to Apply Below
Description
We are seeking a dynamic and results-driven Director of Signs Sales to lead the Company’s Sign Sales team and is responsible for developing and executing strategic sales initiatives that drive growth across the organization’s full line of Sign products, including Dynamic Message Signs, Blank-Out Signs and Illuminated Street Name Signs.
This role oversees sales performance, customer acquisition, and key account management within the State and Local Government market while ensuring the team meets defined revenue goals, growth targets, and margin objectives. The Director of Sign Sales will mentor and develop the sales team, build strong customer relationships, and work cross-functionally to expand the Company’s presence in target markets.
Duties / Responsibilities
Partner with the VP of Signs to develop and execute regional sales strategies aligned with corporate growth objectives. This includes direct sales engagement, collaboration with select channel partners, and a hands-on approach to closing strategic business opportunities.Lead and manage the Sign Sales team, providing strategic direction, coaching, and performance management to drive consistent revenue growth and team development.Develop and execute comprehensive sales strategies to expand market share and increase revenue across the company’s full portfolio of Sign products, including Dynamic Message Signs, Blank-Out Signs, and Illuminated Street Name Signs.Establish and monitor sales goals, quotas, and performance metrics to ensure achievement of revenue, growth, and margin targets.Develop long-term market expansion strategies to increase the company’s presence in transportation infrastructure and intelligent transportation systems (ITS) markets.Identify and pursue new business opportunities within the State and Local Government market, while strengthening relationships with existing customers and strategic partners.Build, maintain, and expand key customer relationships with transportation agencies, municipalities, contractors, and other stakeholders.Collaborate with marketing, product management, engineering, and operations teams to align sales initiatives with product capabilities, market demand, and organizational objectives.Oversee pipeline development, forecasting, and reporting to ensure visibility into sales performance and market opportunities.Mentor and develop sales team members to improve selling skills, product knowledge, and overall performance.Support major project pursuits and strategic accounts, including participation in high-value proposals, presentations, and negotiations.Monitor market trends, competitor activity, and emerging technologies to identify opportunities for growth and innovation.Represent the company at industry events, conferences, and customer meetings to strengthen market presence and brand recognition.Ensure compliance with company policies, contract requirements, and government procurement processes.Requirements
Bachelor’s degree in business, marketing, engineering, or a related field, or equivalent industry experience.8+ years of progressive sales experience, with a strong record of driving revenue growth in technical, infrastructure, or transportation-related industries.Proven leadership experience managing and developing high-performing sales teams.Strong knowledge of transportation infrastructure products and solutions, including Dynamic Message Signs, Blank-Out Signs, Illuminated Street Name Signs, or related ITS technologies.Demonstrated success selling to State and Local Government agencies, municipalities, or transportation authorities.Experience navigating government procurement processes, RFPs, and contract negotiations.Strong strategic planning and business development skills with the ability to identify and capitalize on market opportunities.Excellent communication, presentation, and relationship-building skills with both internal stakeholders and external customers.Ability to analyze sales performance metrics, forecast revenue, and manage pipeline development.Strong leadership, coaching, and team development capabilities.Valid driver’s license with a good driving record…
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