CRM Executive LP & CHC

Role Purpose / Mission

Support client activations and daily operation of CRM team

• Assist in the development and implementation of CRM strategies to enhance customer engagement, retention and upgrade, through various lifecycle programs and client events
• Coordinate client communication calendar and work closely with agency for communication production (MMS / eDM etc), with reference to global guideline and campaign assets
• Contribute creative ideas for client events & activations that aligns with brand DNA, and liaise closely with internal stakeholders and external partners to ensure seamless event planning, execution, and on-site coordination
• Conduct data analysis to support client communication strategy, monitor campaign performance and generate actionable insights to improve ROI
• Collaborate with external partners on the sourcing and development of member premiums
• Close partnership with IT & external agency to support CRM system solutions
• Handle and follow up on customer enquiries in a timely manner
• Provide daily administrative support, including competitor monitoring, inventory management and invoice processing

• Assist CRM team to coordinate & implement client events & programs according to marketing calendar
• Support on data analysis to assess campaign performance

• Degree holder in Marketing, Communications or other related disciplines
• 1-2 years working experiences in marketing field
• Strong sense of responsibility, well-organized and good communication skills
• Strong in MS Office applications including Excel, Word and Power Point
• Good command of written & spoken English & Chinese
• Immediately available is preferred