Digital Content Creator - Kwtx

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with a top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full-service digital agency offering national and local clients advanced digital marketing strategies, as well as video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KWTX News 10 is the dominant local news provider for the Waco‑Temple‑Killeen region, the heart of Central Texas. It is the leader in every local newscast and on every digital platform, living a digital‑first ethos across its operations.

We’re looking for a true digital architect—a creative powerhouse ready to build original, buzz‑worthy content for KWTX Central Texas. If you’re passionate about engaging local audiences in fresh, dynamic content across every screen, we want you to help shape how local news connects with a digital audience.

• Create original content:
  Conceptualize, shoot, and edit compelling video and graphic content for KWTX’s digital platforms, including website, apps, and OTT channels.
• Dominate social media:
  Develop and execute daily content strategies for You Tube, Tik Tok, Facebook, and Instagram, turning local news into shareable, high‑impact stories.
• Produce live streams:
  Plan and execute engaging live‑streaming events, from breaking news coverage to community spotlights, interacting with our audience in real‑time.
• Spot trends:
  Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate new ways to connect.
• Collaborate fearlessly:
  Work hand‑in‑hand with news, sales, and marketing teams to ensure our digital content amplifies the brand and serves the community across all platforms.
• Analyze and adapt:
  Dive into analytics to understand what resonates, using data to inform your next big content idea and continuously improve engagement.
• Tell Central Texas’s story:
  Discover and highlight unique local stories, voices, and events that matter to our community, giving them a vibrant digital life.

• 2+ years of experience creating compelling digital content for a news organization, agency, or high‑engagement brand.
• A portfolio that proves you can create visually stunning and highly engaging content for diverse digital platforms.
• Expertise in video editing software and graphic design tools.
• Deep understanding of best practices and emerging trends on You Tube, Tik Tok, Facebook, and Instagram—you speak their language.
• Killer storytelling instincts: you know how to hook an audience and keep them watching, scrolling, and sharing.
• Scrappiness and self‑sufficiency: you can go from idea to execution with minimal oversight, owning the creative process.
• A relentless drive for innovation: you’re not afraid to try new things, fail fast, and learn quicker.
• Strong communication skills: you can clearly articulate your creative vision and collaborate effectively with a diverse team.
• Urgency and a cool head: the digital world moves fast, and you thrive under deadline pressure to deliver quality.

• Creative freedom:
  This isn’t a content factory; it’s a lab where your ideas can come to life and truly make an impact.
• Digital‑first future: you’ll be at the forefront of Gray Media’s evolution, shaping how local news connects with a digital audience.
• Community connection: your work will directly impact and engage the people of Central Texas, telling stories that matter to their daily lives.
• Innovation at its peak: join one of Gray Media’s top-performing stations on digital platforms—you’ll contribute to and learn from the best.
• Growth…