Digital Content Producer, KXXV

Are you a digital journalist ready to shape how Central Texas experiences the news? KXXV, the E.W. Scripps ABC affiliate in Waco, is seeking a creative and detail-oriented Digital Content Producer who will craft compelling content across multiple platforms. This role offers an exciting opportunity to be at the forefront of digital journalism, turning breaking news and enterprise stories into engaging content that connects with our community.

• Turn breaking news, enterprise stories, press releases, third party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for You Tube, website, app, OTT and third‑party services.
• Build and monitor live streams to various platforms.
• Edit platform‑specific social media graphics to showcase storytelling.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online with attention to grammatical detail.
• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos and graphics.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 3+ years of experience in related field preferred.
• Driving is not required for this position.

• Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization.
• Skilled with content management systems, video editing, image editing and social networking.
• Must have a strong desire to focus on web‑based content.
• Strong relationship building skills that are essential to newsroom collaboration, along with creativity and ability to handle deadlines and multi‑tasking.
• Must have working knowledge of how to use and update social media platforms.
• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website.
• Must have demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software.

Waco, Texas offers an exciting blend of rich history, vibrant culture, and modern amenities in the heart of Central Texas. Home to Baylor University, Waco has transformed into a destination city known for its entrepreneurial spirit and community pride. The city gained national attention as the home of Magnolia Market at the Silos, created by Chip and Joanna Gaines, which has helped revitalize downtown Waco into a thriving hub of local shops, restaurants, and entertainment venues.

Located along the scenic Brazos River, Waco offers abundant outdoor recreation including the popular Waco Suspension Bridge, Cameron Park’s 400+ acres of trails, and the Waco Mammoth National Monument. The city’s central location puts you within easy driving distance of Dallas, Austin, and Houston, while maintaining an affordable cost of living and welcoming small‑city atmosphere. With a growing food scene, cultural attractions like the Dr Pepper Museum and Texas Ranger Hall of Fame, and year‑round sunshine, Waco provides an exceptional quality of life for those seeking both career growth and community connection.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.

Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.