Student Worker - Lariat Social Media Editor AY
Listed on 2026-08-27
-
Creative Arts/Media
Digital Marketing -
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description
Job Title:
Student Worker - Lariat Social Media Editor AY27
Job Classification:
Business Operations, Student
Department:
Student Publications
Hiring Manager:
Terri Evans
Contact:
Work Schedule:
16 hrs per week
Desired Length of Employment:
Fall/Spring
Pay Rate: $9.00
Key Components:
- In a student employee capacity, may perform or assist with specialized business or operational functions that contribute to departmental goals and initiatives.
Job Description:
$3,000 scholarship The social media editor will manage the Lariat's social media — Facebook, Instagram, multiple Twitter accounts, app pushes — in coordination with section editors. They must be active and savvy users of social media daily. The editors will assess Lariat social media analytics daily to determine which stories/photos/videos/posts are getting the most traffic. The social media editor will craft strategies accordingly and work with section editors to revise their social media usage as needed.
The social media editor must be an engaging, creative writer who consistently seeks out new ways to increase the Lariat's readership and engagement. He or she will be aware of trends in social media and adapt coverage accordingly.
DUTIES
- Manage the Lariat's Instagram, Facebook and Twitter. This includes posting as well as working with section editors to improve and expand their own social media efforts.
- Monitor social media feeds for story ideas and for news of interest to Lariat readers.
- Work as a backup for Morning Buzz as needed
- Evaluate social media analytics
- Participate in daily budget meetings
- Provide marketing and communications support to assigned area of responsibility
- Assist with various projects, activities or tasks related to marketing and communications
- Support marketing and communications strategies and perform duties accordingly
- Exhibit a willingness to take initiative and work independently and collaboratively
- Ability to comply with University policies
- Maintain regular and punctual attendance
Employer:
Baylor University
Work Location:
Castellaw Communications Center/Rm 232
Work Address: 219 Baylor Ave, Waco, TX 76706
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