Admissions Counselor

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey.

The survey, conducted by Modern Think, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

This position specifically supports the mission of the university through providing guidance and counseling to prospective students to help achieve the freshman strategic enrollment management goals for each incoming class and term. The Admissions Counselor will travel to recruit and counsel prospective students to gain application numbers through the enrollment funnel from students who are an academic, social, and financial fit for Baylor.

A bachelor's degree and two years of relevant experience are required. A master's degree and three years of relevant experience is preferred.

Additional education or experience will be considered in lieu of one another.

A valid US Driver License with a clear driving record of at least two years is required.

Must be able to travel outside of the state of Texas.

Applicants must be authorized to work full‑time in the United States.

• Manage a geographic territory and strategically work with prospective students within that territory from point of inquiry to final matriculation
• Using geo‑demographic research, historical data, funnel reports and current enrollment trends while formulating territory‑specific initiatives to drive enrollment
• Be an expert on all admissions policies & procedures; actively maintain a wealth of information about Baylor's academic/social/spiritual opportunities to personally and persuasively recruit students and tailor messaging to fit the audience
• Manage territory budget and strategize travel within territory to engage in high impact recruitment activities
• Plan and host small group events & recruitment and yield events by targeting prospective students in the territory
• Meet yearly enrollment goals as assigned
• Manage daily correspondence from prospective students using a wide variety of communication channels
• Use data to develop territory‑specific outbound communication
• Counsel students on the nuances of the admissions process, especially regarding test‑optional admissions
• Use persuasive techniques to encourage prospective students to act, such as visiting campus, completing their application, or selecting Baylor University as their final college choice
• Qualify prospective student leads and maintain accurate records of interactions in Slate throughout the enrollment funnel
• Meet with prospective students individually or in groups in office visits, while traveling in territory, or through a virtual platform to recruit throughout the enrollment process
• Leverage advanced Slate query techniques to identify application files to complete
• Review and evaluate complete files, make admission acceptance and denial decision recommendations, and prepare files to go to the admissions committee
• Utilize tools and resources in Slate to strategically personalize recruitment efforts to meet the individual needs of prospective students
• Counsel students regarding final college decision to enroll at Baylor
• Develop and maintain a financial aid strategy with intermediate‑level financial aid knowledge, proficiently counseling students on common financial aid…