Director of Realty Franchise

SUMMARY

The Director of Realty Franchise Business Development is responsible for leading, growing, and elevating Magnolia Realty through improved profitability, disciplined franchise expansion, and strategic integration into the broader Magnolia brand. This role sets the strategic direction for the realty franchise portfolio, ensures franchise performance and accountability, and activates Magnolia's brand, marketing, technology, and operational teams to support long-term growth. This leader will work closely with headquarters teams to drive brand consistency, geographic real estate strategy, marketing activation, sponsorship alignment, and technology implementation across the realty ecosystem.

They will also partner closely with each franchise leader to support growth trajectories, ensure operational readiness, uphold brand and cultural standards, and manage financial obligations and reporting requirements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Chief Operating Officer and has supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute the strategic growth plan and long-term vision for Magnolia Realty franchises, balancing profitability, expansion, and brand integration*
• Provide leadership, coaching, and accountability to franchise partners on financial performance, royalty/fee payments, operational standards, and brand compliance*
• Build growth roadmaps with franchise partners and conduct regular business reviews covering competitive analysis, sales, profitability, operational gaps, and cultural alignment*
• Partner with Brand, Marketing, and Creative teams to bring the Magnolia ethos to life across realty markets through campaigns, sponsor ships, strategic events, and high-visibility brand initiatives
• Build and manage the support infrastructure for franchise success, including onboarding, training, compliance, and performance management*
• Oversee operations of Magnolia short-term rental properties, maximizing profitability while upholding brand standards for guests
• Lead technology adoption across franchises by partnering with Technology and Operations teams to deploy systems that improve efficiency, transparency, and data-driven decision-making
• Serve as the central connector between franchise operations and internal Magnolia teams (Brand, Marketing, Technology, Legal, People, Finance, Operations) to ensure alignment and consistent execution
• Own KPIs for franchise health, profitability, customer experience, and brand adoption, using data to identify trends, risks, and growth opportunities*
• Drive continuous improvement across people, processes, brand experience, and operational effectiveness
• Perform other duties as assigned

* Metrics evaluated on Performance Review

COMPETENCIES

• Teamwork:
  Foster a team environment supporting diversity, equity, inclusion, and belonging. Build a team that exemplifies Magnolia cultural and operating values. Lead department to ensure members are engaged and actively contribute. Mentor and develop managers to build a strong team environment. Teach and lead your team in identifying areas of strength and development to maximize team effectiveness. Ensure necessary training and tools are available for the professional development of the team.
• Critical Thinking:
  Build and adhere to annual financial plans, metrics, budgets, and resource allocations to meet annual fiscal expectations. Utilize critical thinking and analytical skills to maintain the bottom line.
• Expertise:
  Maintain a thorough understanding of your area and communicate the importance of accurate and timely work. Foster managers' abilities to lead and connect their employees with the resources and training needed. Lead by example.
• Communication:
  Create a team environment of open communication. Encourage team members to share ideas, thoughts, and concerns. Utilize strong written and verbal communication skills to communicate with other leaders and employees across the organization. Discuss business strategy and provide clear direction.
• Guest Focus:
  In all strategic and operating plans ensure a personalized and guest-centric experience is a top priority. Set the…