Director of Sales & Marketing

Texas Western Hospitality is seeking an experienced, results‑driven Director of Sales & Marketing to lead the commercial strategy for two of downtown Waco's premier hotels: the Hilton Waco and the Courtyard by Marriott Waco.

Location:

Waco, Texas.

The Director of Sales & Marketing is responsible for developing and executing the commercial strategy for both hotels, driving revenue growth across all market segments while building a high performing sales culture. This leader will oversee all sales, marketing, revenue generation, business development, and customer relationship initiatives to maximize profitability and strengthen each hotel's market position.

• Drive Revenue Performance:
  Lead all sales and marketing efforts across group, catering, business transient, and leisure segments to achieve revenue, market share, and profitability goals.
• Optimize Pricing and Business Mix:
  Partner with property leadership to develop and execute strategic pricing initiatives, forecast demand, evaluate market opportunities, and establish the ideal business mix throughout the year.
• Turn Data Into Action:
  Lead the Sales & Marketing Optimization Process by analyzing performance trends, identifying opportunities, adjusting strategies, and presenting meaningful insights through regular commercial reviews.
• Strengthen Market Presence:
  Develop and execute strategic sales plans that increase visibility, generate qualified leads, and expand relationships with key accounts, meeting planners, organizations, and community partners.
• Ensure Brand Excellence:
  Oversee all sales and marketing activities to ensure alignment with Hilton and Marriott brand standards, corporate identity guidelines, and approved communication platforms.
• Build and Develop Talent:
  Recruit, coach, and develop a high performing sales team through effective leadership, accountability, professional development, and recognition programs.

• Proven success leading hotel sales teams and exceeding revenue goals
• Experience managing group, catering, business transient, and leisure market segments
• Strong analytical and strategic planning skills
• Experience working with revenue management and forecasting processes
• Exceptional communication, presentation, and relationship building abilities
• Ability to lead multiple priorities while maintaining a strong focus on results
• Passion for developing people and creating a culture of accountability and performance

• Demonstrated success in sales leadership, business development, marketing, or revenue generating roles
• Experience leading teams, developing talent, and creating a culture of accountability and performance
• Strong business acumen with the ability to analyze market trends, identify opportunities, and execute strategic plans
• Experience building relationships with customers, community partners, and key stakeholders
• Hospitality experience is valued, but we welcome candidates from other industries who have a proven record of driving growth, leading teams, and delivering exceptional results