Leasing & Marketing Manager

Location:

Property - Onsite Company:

B.HOM Student Living

Reports To:

General Manager Who We Are At

B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us.

We live our core values every day:

People-First Service Accountability Empowerment Grit  & Perseverance Diversity, Inclusion & Belonging Position Summary The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

What You’ll DoLeasing & Sales Leadership Lead all leasing activities including tours, sales calls, and closing efforts

Ensure leasing goals, occupancy targets, and revenue objectives are achieved

Maintain high standards for tour experience and sales execution

Ensure model units and tour paths are always show-ready

Marketing Strategy & Execution Develop and execute weekly, monthly, and annual marketing plans

Analyze market trends, university data, and competitive positioning

Adjust strategies to optimize traffic, conversions, and occupancy

Manage marketing channels, advertising sources, and content

Campus & Community Engagement Build and maintain relationships with university departments and organizations

Identify and execute marketing opportunities tied to campus events and calendars

Coordinate outreach efforts including housing fairs, student events, and local initiatives

Team Leadership & Development Assist General Manager with hiring, training, and coaching leasing team members

Develop training programs focused on leasing, touring, and customer experience

Manage leasing team schedules and performance expectations

Provide ongoing feedback and development support

Reporting & Analytics Track and report on leasing performance, traffic, and conversion metrics

Conduct market research including enrollment trends and housing developments

Prepare and analyze reports to inform strategy and decision-making

Compliance & Administration Review and approve leasing files for accuracy and completeness

Ensure adherence to company policies and leasing procedures

Maintain confidentiality and compliance with applicable regulations

Additional Responsibilities Perform other duties as assigned to support property success

What We’re Looking For Required

Skills & Qualifications Strong sales and leasing experience

Excellent communication and interpersonal skills

Strong organizational and time management abilities

Ability to manage multiple priorities in a fast-paced environment

Proficiency in Microsoft Office and marketing/social media platforms

Demonstrated leadership and team development skills

Ability to obtain any required state leasing license within required timeframe

Preferred Qualifications Experience in student housing or multifamily property management

Familiarity with property management or CRM systems

Work Schedule Primarily Monday–Friday Extended hours, evenings, and weekends required based on leasing activity and business needs

Physical Requirements Ability to walk the property and conduct tours regularly

Frequent use of computer and office equipment

Ability to communicate effectively in person, phone, and written formats

Occasionally lift up to 30 lbs.

Ability to travel locally and occasionally overnight as needed

Why Join

B.HOM?

Competitive compensation + leasing and performance-based bonus opportunities

Comprehensive benefits package (medical, dental, vision)401(k) with company match
12-weeks Paid Parental Leave Company Paid Sabbatical Leave
12 company-paid holidays

Birthday holiday

Paid Time Off — Starting at 120 hours per year

Sick and safe time Short and long-term disability insurance

Pet insurance options

Career growth opportunities within a rapidly growing organizationA people-first culture focused on development and successB.HOM is proud to be an Equal Employment Opportunity Employer. We are committed to fostering an inclusive environment that celebrates diversity and empowers our team members to succeed. Compensation varies based on experience, location, and market conditions.
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