Ecommerce - Senior Manager of Ecommerce Merchandising

Senior Manager Of Ecommerce Merchandising

At Magnolia, the Senior Manager of Ecommerce Merchandising is responsible for ensuring the right product is in the right place at the right time on the Magnolia ecommerce site, driving conversion and revenue through expert product curation, site merchandising execution, and promotional planning. This role owns what the customer sees and shops: homepage storytelling, category page sequencing, search and filter strategy, and how the assortment is surfaced to inspire discovery and drive purchase.

The Senior Manager translates buy plans, inventory positions, and seasonal priorities into compelling site-level product experiences, serving as the connective tissue between the buying organization and the digital channel. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Vice President of Ecommerce and has supervisory responsibilities.

Essential Duties And Responsibilities:

• Own homepage merchandising strategy and execution, including seasonal storytelling, collection curation, hero product selection, and promotional placement, ensuring the homepage reflects current inventory positions and drives engagement toward high-priority categories and newness
• Lead category merchandising across the full Magnolia ecommerce assortment, translating buy plans and inventory positions into site-level product sequencing, sort order, and navigation strategies that drive conversion and revenue; this role determines what product the customer sees and in what order*
• Own search and filter strategy, ensuring the taxonomy, attributes, and product discovery tools surface the right assortment to the right customer; partner with the Director of Site Experience & Operations to ensure technical implementation supports merchandising intent
• Own promotional planning in partnership with finance and merchandise planning, including sale event architecture, markdown cadence, and promotional calendar development; provide the Director of Site Experience & Operations with clear promotional briefs so site production and content publishing can execute on time
• Define content and product storytelling strategy for the ecommerce channel, including which products to feature, what stories to tell, and how assortment aligns to seasonal narrative; hand off content briefs and direction to the Director of Site Experience & Operations for production and publishing execution*
• Serve as the ecommerce voice in assortment reviews, buy planning sessions, and seasonal strategy discussions, advocating for what the digital channel needs from a product perspective. including target SKU counts, depth vs. breadth decisions, and white space opportunities*
• Collaborate with Merchant Planning to understand where ecommerce category plans are landing, pressure-test assumptions against digital performance data, and advocate for adjustments that support online growth targets*
• Utilize site performance data and customer behavior analytics to drive merchandising improvements. Analyze what product is converting, what is being skipped, and where the assortment is under- or over-represented; partner with Ecommerce Analytics for data access and share recommendations with the VP of Ecommerce
• Lead assortment freshness strategy across key seasonal moments, including staggered newness drops and category-level launch sequencing to maintain engagement between promotional events
• Monitor competitor site merchandising, assortment strategies, and promotional execution to identify opportunities and bring forward actionable recommendations
• Identify merchandising capability gaps and advocate for tools, features, and platform enhancements that improve the team's ability to execute category strategy and promotional planning at scale; surface these needs to the Director of Site Experience & Operations and VP of Ecommerce for roadmap prioritization*
• Collaborate cross-functionally with marketing, creative, and the Director of Site Experience & Operations to ensure alignment across channels and clear handoffs between merchandising strategy and site production execution
• Manage and develop the Ecom Merchant and Assistant Digital Merchant,…