Senior Strategic Marketing Planner

Position Overview

Enthusiast Auto Holdings (EAH) is a highly successful e‑commerce company in the automotive aftermarket parts industry. EAH goes to market via nine enthusiast‑focused websites – ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off‑Road, RCI Off‑Road and EVANNEX.

EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs by providing parts, content, knowledge and support to bring their vehicles to life. We also serve a global network of specialty installer shops that offer a “Do it For Me” option.

EAH’s leadership team has delivered strong organic growth with market‑leading profitability. The company has completed multiple acquisitions and plans continued expansion of its market reach through further acquisitions.

EAH is owned and supported by Cortec Group, a private‑equity firm that has invested millions of dollars in expanding operations, facilities, technology, and leadership. Recent investments include a significant distribution‑center expansion and the implementation of enterprise‑level ERP / WMS / OMS systems.

EAH is seeking a Sr. Strategic Marketing Planner to develop and execute a proactive marketing and promotional calendar that is exciting and enables the nine banners and 20+ in‑house brands to meet and exceed sales and margin targets. The role reports directly to the Marketing Manager and is responsible for collaboration with the Product Team, Sourcing teams, and cross‑functional banner teams to plan and execute promotions and special marketing events.

The Strategic Marketing Planner owns the drive for sales and margin targets. This position is based in Wadsworth, OH.

• Ownership of the planning process for 2‑3 assigned banners; including creation of a marketing calendar, forecasting demand, building project tickets, tracking results, and communicating with banner leadership to deliver revenue and margin growth.
• Plan a marketing calendar across assigned EAH banners that includes major promotions (Black Friday, Cyber Monday, Spring Peak), seasonal themes (Father’s Day, Show Season, etc.), flash sales, and other events to meet or exceed budget targets. High‑level plans should be established up to 6 months in advance to allow adequate time to buy inventory for those events.
• Work directly with the leadership team across banner companies to understand their current marketing cadence and use a structured approach that best aligns with cross‑banner vendor promotions.
• Forecast demand from marketing activities to guide sourcing and purchasing teams on upcoming inventory buys.
• Collaborate with the marketing team to develop and execute website, digital, and social marketing initiatives.
• Manage project tickets for design projects, prioritize and track deadlines, and communicate progress to stakeholders.
• Work with Sourcing and Product teams to manage vendor outreach for promotional support and ensure all promotional details are captured and communicated across banner teams.
• Leverage business intelligence and site analytics to identify opportunities for growth, emphasizing what works and eliminating or modifying what does not.
• Create and implement tailored marketing plans for new products and campaigns based on individual requirements.
• Create contingency plans to utilize backup levers if the plan is off‑course.
• Review real‑time analytics to determine whether tactics need to be adjusted to hit budget targets.
• Manage queue and execution on special marketing projects such as car giveaways, sweepstakes, and social giveaways. Partner with other teams to ensure expectations are clearly communicated and met.

• Automotive enthusiast – passionate and knowledgeable about the automotive space.
• Minimum 3‑5 years of digital experience, particularly with web, social, and emerging technologies.
• Strong analytical skills – able to review metrics, identify root causes, and execute actionable plans to correct shortfalls.
• Highly organized – capable of managing and prioritizing multiple projects simultaneously.
• Excellent interpersonal and communication skills with a…