Brand Product Specialist - Wheel & Tire

Description

ECS Tuning, a worldwide leader in the automotive parts industry, is looking for an automotive enthusiast to develop and maintain a high-traffic web catalog of our in-house wheel brands as well as third party brands.

The Wheel & Tire House-Brand Product Specialist will work directly alongside our team of product specialists aiding in new product and support activities. Daily tasks include creating part numbers, kits, work orders, tickets, requesting quotes from manufacturing partners, and supporting existing house-branded product lines. This position is an integral part of our Product Team, accordingly, this individual will be responsible for maintaining and creating product listings with correct vehicle fitment, product categorization, and product descriptions;

ideation, onboarding, and merchandising of new products and service kits; providing product support to our customer-facing teams.

• Work on projects of moderate complexity related to product catalog management, merchandising, and growth initiatives.
• Create gap analyses by comparing internal product data with supplier-provided data to identify opportunities for improvement.
• Develop and contribute meaningful growth initiatives including new products, brands, kits, and catalog enhancements.
• Partner with suppliers and participate in supplier meetings to support product line expansion and optimization.
• Identify and execute wheel, tire, and product kit opportunities.
• Identify and implement catalog improvement opportunities to enhance product discoverability and customer experience.
• Attractively merchandise products on the customer-facing website with accurate category placement, vehicle fitments, product descriptions, and related catalog content.
• Create work orders, tickets, and internal documentation to support new product launches and ongoing product maintenance.
• Create and maintain a roadmap for wheel and tire category growth.
• Maintain house-brand product lines through inventory management, merchandising optimization, and competitive pricing strategies.
• Conduct market research and establish compelling retail pricing to maintain competitive positioning.
• Track and report progress against budgeted sales and growth goals.
• Provide sales and after-sales support for house-brand products to customer-facing teams.
• Partner closely with R&D, Strategic Purchasing, Product, and Marketing teams to support business objectives.
• Coordinate with Marketing to ensure catalog updates and new product launches are effectively promoted to customers.
• Source vehicles needed for test installations and product validation.
• Manage new vendor and brand setup processes.

• Automotive Enthusiast with strong organizational skills with high attention to detail.
• Ability to analyze data and identify growth opportunities.
• Strong communication and cross-functional collaboration skills.
• Familiarity with automotive aftermarket products, wheel & tire categories, or vehicle fitment data is a plus.
• Proficiency with spreadsheets, product information systems, and project tracking tools.
• Experience with product catalog management, e-commerce merchandising, or product management preferred.
• Experience working with suppliers, vendors, or manufacturers preferred.
• Ability to manage multiple projects and priorities in a fast-paced environment.