Digital Experience Design Senior Manager

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Digital Experience Design Senior Manager

The Opportunity:

We are seeking a strategic and hands‑on design leader to define and deliver the future of Booz Allen's digital experiences. This role combines digital experience strategy, strong visual and interface design, and UX fundamentals with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation.

The Digital Experience Design Senior Manager will set the vision for modern, engaging digital experiences, with a primary focus on the website and its role across broader marketing and sales journeys. This individual will lead a multidisciplinary design team, establish experience standards and design systems, and partner with brand and creative teams to translate content and creative assets into compelling, intuitive digital experiences.

This is a player‑coach role: you will lead through strategy and influence while remaining close to the work—developing experience concepts, providing hands‑on design direction, and stepping into design work when needed. You will partner closely with marketing, creative, content, production, analytics, and technology teams to deliver cohesive, high‑impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You'll Work On:

• Define and evolve the digital experience vision across web and adjacent channels, translating business, audience, and brand goals into clear experience strategies and roadmaps.

• Set the experience and interface design direction for Booz Allen's digital presence, creating modern, engaging experiences that combine strong visual storytelling with intuitive UX.

• Lead the design of marketing pages, thought leadership, and other content‑rich experiences using layout, typography, imagery, interaction, and motion to elevate audience engagement.

• Partner with brand and creative teams to translate brand standards, campaigns, content, and creative assets into cohesive and effective digital experiences.

• Provide hands‑on design direction and feedback, raising the quality of concepts and finished experiences while encouraging designers to explore new approaches and push beyond established patterns when appropriate.

• Own the web experience strategy, including site architecture, navigation, content models, experience patterns, and continuous optimization to improve engagement and performance.

• Apply strong UX principles, including information architecture, interaction design, responsive design, usability, and accessibility, to ensure experiences are both compelling and intuitive.

• Establish and evolve an enterprise design system and UI pattern library that enables consistency and scalability while supporting flexibility and innovation.

• Use audience insights, analytics, experimentation, and research to inform design decisions, define experience metrics and KPIs, and continuously optimize digital experiences.

• Lead and develop a multidisciplinary experience design team and serve as a strategic advisor to marketing and business stakeholders, setting a high bar for design quality, collaboration, and execution.

Join us. The world can't wait.

You Have:

• 10+ years of experience in digital experience design, web design, visual or interface design, or UX design, including leadership responsibility

• Experience designing polished, modern, content‑rich digital experiences for major brands, organizations, or marketing properties at large scale, built on enterprise content management systems

• Experience with visual and interface design skills, including typography, layout, composition, responsive design, interaction, and the effective integration of imagery, video, and motion

• Experience with UX fundamentals, including information architecture, interaction design, usability, accessibility, and user‑centered design principles

• Experience translating brand systems, content, and creative assets into effective…