Associate Brand Manager, Brand Commercialization

Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers.

Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana! Reporting to the Director of Brand Commercialization, the Associate Brand Manager will play a key role in driving growth across King's Hawaiian’s core portfolio by leading cross-functional projects from concept through launch.

As an Associate Brand Manager on the Brand Commercialization team, you will lead a variety of initiatives across King’s Hawaiian’s established platforms (Rolls, Grilling, Bites), including line extensions, packaging initiatives, optimization projects, and new offerings. Partnering with experts across the organization, you will coordinate the strategy, people, plans, and resources needed to align teams and guide projects through opportunity identification, development, commercialization, and launch.

Your curiosity, self-initiative, and adaptability will enable you to navigate ambiguity, solve problems, and drive progress as you support growth and continuous improvement across the business.

• Act as a key driver of core platform innovation initiatives at KING'S HAWAIIAN®, supporting the successful identifying of the opportunity and execution of product, packaging, and optimization projects.
• Lead the planning and execution of cross-functional innovation projects from concept through commercialization, ensuring alignment on objectives, scope, timelines, resources, and deliverables.
• Develop and manage detailed project plans and critical path timelines, identifying milestones, risks, and dependencies.
• Mobilize and lead cross-functional project teams (Innovation, Insights, Sales, Food Science, Engineering, Manufacturing, Supply Chain, and other stakeholders) through the strategic alignment, development, and launch process.
• Exercise effective communication, collaboration, and decision-making among project teams and stakeholders to ensure projects remain on track and aligned to objectives.
• Identify, assess, and proactively mitigate project risks, barriers, and resource constraints to maintain momentum and achieve project objectives.
• Drive accountability across teams by monitoring progress, tracking key deliverables, and ensuring adherence to project timelines and commitments.
• Coordinate project resources, budgets, and priorities in partnership with functional leaders, aligning to brand and business objectives to support successful execution.
• Promote an entrepreneurial, agile, and collaborative team culture across innovation projects and initiatives.
• Prepare and deliver project updates, status reports, and recommendations to senior leadership and key stakeholders, ensuring clear communication of project progress, risks, key decisions, and milestones.
• Leverage project management tools, processes, and best practices to drive effective execution, while identifying opportunities for continuous improvement.
• Manage multiple projects simultaneously while balancing competing priorities, resources, and timelines.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

• Bachelor’s degree and/or higher education in Business Administration preferred.
• 5+ years of marketing, innovation, new product development, project management or other relevant cross-functional experience preferred.
• Marketing agency, brand management, and/or CPG innovation or commercialization experience a plus.

• Strong project management skills, including planning, prioritization, organization, and execution.
• Experience using project…