Hotel Sales Manager

JOB SUMMARY

The Hotel Sales Manager is responsible for driving group and leisure revenue through proactive sales efforts, strategic account management, and strong client relationships. This role partners closely with Revenue Management, Sales Support, and Operations to grow market share, optimize RevPAR, and deliver exceptional, brand-forward customer experiences in alignment with Marriott standards.

• Proactively solicit group and leisure business aligned with the hotel's overall sales strategy.
• Identify and secure new business through prospecting, sales calls, networking events, trade shows, and community involvement.
• Develop, execute, and manage sales action plans to meet or exceed assigned revenue and room night goals.
• Maintain and grow existing client relationships to drive repeat and referral business.
• Solicit, negotiate, and close group and leisure business within established pricing and contract parameters.
• Manage assigned accounts in accordance with Marriott sales processes and brand standards.
• Conduct site inspections and deliver compelling client presentations highlighting hotel amenities and unique selling points.
• Serve as the primary client contact throughout the sales cycle, ensuring a seamless transition to Operations.
• Deliver exceptional customer service that drives guest satisfaction, loyalty, and long‑term partnerships.
• Analyze STR reports, market trends, and competitor activity to identify opportunities for revenue growth.
• Partner closely with Revenue Management to optimize pricing, inventory, and total revenue performance.
• Participate in weekly sales, revenue, and strategy meetings, providing actionable insights and recommendations.
• Support execution of Property Sales Reviews (PSR) and quarterly Sales & Marketing action plans.
• Uphold Marriott brand standards and Lodging Dynamics service culture in all interactions.
• Maintain accurate account records, contracts, and required sales documentation.
• Demonstrate professional appearance, reliable attendance, and effective communication.
• Attendance is a key component of this position.
• Maintain open and effective communication with team members and management.
• Adhere to established safety and emergency procedures and protocols, including Company, federal, and state regulations and guidelines.
• Complete all required Company training/compliance courses as assigned.
• Adhere to Company standards and maintain compliance with all policies and procedures.
• Perform other related duties and responsibilities as assigned.

• Associate's degree from an accredited university or equivalent in related field.

• A minimum four (4) years of experience in the hotel sales and marketing or hospitality field required.

• This position does not require licenses or certifications.

• Capability to understand and follow both oral and written directions, and ability to communicate effectively in English with internal and external customers.
• Proficient in time management; ability to effectively organize and manage multiple priorities.
• Emotional intelligence and interpersonal skills to build strong relationships with team members at all levels.
• Skilled in fostering a collaborative environment and inspiring high performance within a team.
• Analytical and problem‑solving skills.
• Perform well with frequent interruptions and/or distractions.
• Understand how to develop and implement business strategies.
• Ability to interpret and create policies, procedures, and manuals.
• Communicate appropriately and effectively with all levels of management and external stakeholders.
• Listen, understand, and resolve challenges and concerns from management, team members, and/or customers.
• Exceptional interpersonal skills, including coaching, counseling, and mentoring.
• Identify and seize revenue‑generating opportunities while managing costs and resources effectively.
• Develop and execute a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.
• Knowledge of key industry trends, best practices, regulations, and the current industry landscape.
• Proven ability to drive revenue growth, optimize costs, and achieve financial…