Senior Product Manager

Role Description

We’re hiring a Sr. Product Manager to own the end‑to‑end admissions journey in Veracross — from the moment a prospective family fills out an inquiry form, through application and decision, into enrollment contracts and re‑enrollment, and across the full financial aid lifecycle. This is one of the highest‑leverage product areas issions and financial aid decisions shape a school’s revenue, its student body, and its ability to fulfill its mission.

You’ll have real ownership of a product that matters to the people who use it.

• End‑to‑end admissions flow: inquiry, application, review and decisioning, enrollment contracts, and re‑enrollment through financial aid decisions—owned as a single connected journey, not a set of disconnected forms.
• Integrations and handoffs: clean connections between admissions, enrollment, financial aid, billing, and the student record—so a family is one family, not five.
• Discovery and roadmap: spend time with admissions directors, business managers, and enrollment teams to understand the work, define the problems worth solving, and ship in priority order.
• Metrics that matter: funnel conversion, application completion, time‑to‑decision, financial aid turnaround, re‑enrollment yield, and the operational metrics that tell us our product is actually saving schools time.
• Cross‑functional partnership: day‑to‑day work with engineering and design on your squad, plus close partnership with customer success, support, implementation, sales, and marketing.

This is a mid‑level role — we’re looking for someone who has owned a meaningful product area before and is ready to take on a bigger one.

• 3‑5 years of product management experience shipping software to real users, ideally B2B SaaS.
• A track record of owning a product area end to end—discovery, scoping, shipping, and iterating based on what you learn.
• Strong customer instincts. You spend real time with users, write down what you hear, and can tell the difference between a feature request and the underlying problem.
• Comfort with workflow‑heavy products. You can hold a multi‑step, multi‑stakeholder process in your head and reason about where it breaks.
• Data fluency. You can pull your own numbers, build a basic funnel, and use metrics to prioritize—not just to report after the fact.
• Clear, concise writing. PRDs that engineers want to build from. Updates that stakeholders actually read.
• A bias toward shipping. You’d rather get something useful in front of customers and learn than perfect a spec for another month.
• Authorized to work in the US.

• Experience in EdTech, K‑12, higher ed, or another mission‑driven domain.
• Familiarity with admissions, enrollment, or financial aid processes— as a PM, an operator, or a former school employee.
• Experience with complex calculation engines, eligibility logic, or workflow products with branching states.
• Comfort working closely with finance or business office stakeholders.

• 3 weeks of vacation per year
• 14 paid holidays per year (including the week off between Christmas and New Year’s Eve)
• 56 hours of paid sick leave annually
• Top‑tier benefits:
  • Medical, Dental & Vision (Blue Cross Blue Shield & Eye Med)
  • Veracross LLC Fidelity 401(k) Plan – Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $150k to $175k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.