Revenue Operations Specialist

Location

Note:

This a hybrid role for our Wakefield, MA office (1-2 days per week in office as determined between candidate and manager).

As a Revenue Operations Specialist at Sentinel Group, you are the connective tissue between Sales, Marketing and Rev Ops tools/processes. You will own projects from idea through execution, drive conversations across stakeholders, and proactively identify and execute improvements rather than waiting for direction. Your work will ensure clean data, efficient workflows, and actionable insights that directly support revenue growth.

• Experience creating strong, engaging content across digital verticals, including imagery selection
• Ability to leverage visual imagery to support story-telling in presentations (PPT)
• Ability to identify content needs and/or gaps and recommend new and timely topics for campaigns, webinars, and other formats

• Own end-to-end revenue operations projects (from scoping, requirements, and timelines through rollout).
• Streamline and optimize lead, opportunity, and forecasting workflows across Salesforce and related tools.
• Ensure tight alignment between Sales and Marketing on lead management, cadences, and follow-up expectations.
• Proactively identify process gaps, propose solutions, and drive the conversations needed to get to decisions and execution.

• Manage the Sales Leads inbox: triage, create/convert leads, and route to the right owners with clear next steps.
• Assign MQLs to Sales via Salesforce list views and ensure consistent, timely follow-up.
• Support sales new hire setup in Salesforce and related tools.

• Maintain and enhance CRM data quality, especially Leads, Accounts, and Contacts.
• Run regular data hygiene analyses
• Conduct extensive research and leverage tools (Zoom Info and others) to enrich and validate data.
• Analyze sales and marketing data to surface trends, risks, and opportunities and translate them into clear, actionable recommendations.
• Develop and maintain dashboards, reports, and list views that help Sales, Sales Enablement, and Marketing manage pipeline, activities, and performance.

• Build and maintain recurring and ad hoc reports in Salesforce
• Support revenue forecasting by maintaining quotas, pipeline views, and forecast tools in Salesforce.
• Create and maintain metrics reports and dashboards on sales activities, webinar follow-up, cadence performance, and revenue impact.
• Turn complex data into easy-to-understand visuals (tables, charts, summaries) for stakeholders and leadership.

• Administer and optimize Salesforce for sales and marketing use cases (list views, reports, dashboards, fields, page layouts).
• Manage relationships, licenses, and usage reporting for tools such as Zoom Info, Linked In Sales Navigator, etc.)
• Set up and maintain workflows and field mappings between enrichment tools and Salesforce for leads, contacts, and accounts.
• Research, evaluate, and help implement new revenue technologies and integrations that improve efficiency and data quality.
• Troubleshoot issues across Salesforce, cadences/Einstein activity capture, Act-On connectivity and segmentation, and other Rev Ops tools.

• Build and optimize sales cadences for general outreach, webinars, and targeted campaigns.
• Enrich and import conference and webinar registration/attendance lists, ensuring proper tagging, ownership, and follow-up.
• Track and report on webinar follow-up activity and outcomes, partnering closely with Sales and Marketing.

• Drive conversations with Sales, Marketing and leadership to clarify priorities, trade-offs, and requirements.
• Clearly communicate status, risks, and next steps for Rev Ops projects and enhancements.
• Facilitate feedback loops on Salesforce enhancements and new processes, and ensure learnings are captured and acted on.

At Sentinel, we look for natural leaders who are energized by solving problems and making…