Senior Events Manager

Description

Optikos is seeking an experienced and highly organized Senior Events Manager to lead the planning, execution, and continuous improvement of the company’s trade shows, conferences, customer events, corporate events, and other strategic programs. This role will develop and execute event strategies that strengthen the Optikos brand, increase market awareness, support business development, generate qualified leads, and create meaningful experiences for employees, customers, partners, and industry professionals.

Optikos is seeking an experienced and highly organized Senior Events Manager to lead the planning, execution, and continuous improvement of the company’s trade shows, conferences, customer events, corporate events, and other strategic programs. This role will develop and execute event strategies that strengthen the Optikos brand, increase market awareness, support business development, generate qualified leads, and create meaningful experiences for employees, customers, partners, and industry professionals.

• Lead the planning, coordination, and execution of Optikos trade shows, conferences, customer events, corporate events, employee events, and other strategic programs.
• Develop and maintain an annual event calendar and recommend events based on business priorities, target audiences, market opportunities, and expected return on investment.
• Partner with Sales, Marketing, Engineering, and leadership to determine event objectives, key messaging, product/service focus, audience engagement strategies, and staffing requirements.
• Manage all aspects of event logistics, including:
• Venue selection and contracts
• Booth and event space planning
• Vendors, suppliers, contractors, and event partners
• Booth setup and tear-down
• Shipping, equipment, materials, and promotional items
• Catering, entertainment, and event services
• Travel and hotel accommodations
• Event staffing and schedules
• Develop and manage event budgets, track expenses, negotiate with vendors, and identify opportunities to maximize the return on event investments.
• Support the Director of Business Strategy in developing integrated promotional campaigns for events, contributing ideas and input across email, digital advertising, social media, website content, and other communications.
• Coordinate pre-event communications and outreach to maximize attendance, customer engagement, and lead generation.
• Attend events as required and oversee on-site execution, including registration, booth activities, presentations, customer interactions, vendors, and overall event operations.
• Ensure all events are executed professionally and consistently reflect the Optikos brand, values, and corporate identity.
• Ensure all event-generated leads are accurately captured and promptly handed off to Sales and the CRM Business Analyst to support timely follow-up within the lead pipeline.
• Track event leads and opportunities through the sales process and evaluate event effectiveness based on measurable business outcomes.
• Conduct post-event analysis and provide recommendations based on attendance, lead generation, customer engagement, expenses, ROI, and feedback.
• Maintain and continuously improve the Optikos materials, booth properties, displays, signage, promotional materials, and other event assets.
• Establish and maintain strong relationships with venues, trade show organizers, contractors, vendors, and other external partners.
• Develop event processes, timelines, checklists, and best practices to improve efficiency and consistency across all company events.
• Manage multiple events and projects simultaneously while meeting deadlines and adapting to changing priorities.
• Support special projects and other marketing initiatives as needed.

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• 8-10+ years of progressive experience in event management, trade shows, conferences, corporate events, or related marketing/project management.
• Proven experience managing events from strategy and planning through execution and post-event analysis.
• Strong project management skills with the ability to manage multiple…