Digital Marketing Manager – Product Marketing

• Review the online funnel end-to-end, from ad click through completed application, to identify gaps, drop-off points, and conversion opportunities
• Analyze site, funnel, and business performance using analytics tools and operational data
• Identify trends, diagnose root causes, and distinguish experience, traffic quality, and execution issues
• Communicate expected impacts of marketing investment changes on site metrics
• Analyze traffic composition and on-site behavior by paid search, paid social, affiliate, and organic channels
• Translate channel-level spend and traffic characteristics into site performance benchmarks
• Propose experience optimizations based on traffic-source behavior
• Partner with Marketing Analytics and channel owners on campaign optimization and traffic-mix impacts
• Partner with SEO/AEO teams on content, structure, technical performance, and discoverability
• Analyze landing-page performance and identify messaging, layout, or performance barriers
• Partner with Creative and Engineering to test and refine landing pages
• Make copy, imagery, and page-level layout updates directly in the CMS
• Design, scope, prioritize, monitor, and report on funnel and conversion experiments with Engineering
• Use Power BI or similar dashboards to monitor funnel health, traffic, SEO/AEO, and experiment status
• Use SQL, Snowflake, or similar platforms to construct BI reports and uncover conversion gaps
• Identify martech, tagging, tracking, and data-flow measurement gaps and partner on fixes
• Communicate insights and recommendations to leadership
• Connect Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align optimization plans

• 5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
• Proven track record of diagnosing funnel problems and driving measurable improvement
• Proficiency in data visualization tools (Power BI or similar)
• Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
• Experience analyzing paid media, organic, and affiliate marketing channel and traffic data
• Experience connecting channel data to on-site performance and conversion behavior
• Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing
• Experience with landing page testing and data-informed creative direction
• Hands-on CMS experience with Adobe Experience Manager, Word Press, Contentful, or similar
• Experience partnering with SEO teams on technical and content optimization
• Ability to synthesize technical data into clear, executive-ready stories and recommendations
• Bachelor's degree in Business, Data Analytics, or a related quantitative field
• At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Demonstrates expertise in digital analytics and conversion optimization, with a strong ability to analyze data from various marketing channels and translate insights into actionable recommendations. Proficient in using data visualization tools and SQL for reporting and performance monitoring.

• Digital Analytics
• Conversion Optimization
• Data Visualization (Power BI)
• SQL/Snowflake
• CMS Experience (Adobe Experience Manager, Word Press)

• Funnel Optimization
• Data Analysis
• Landing Page Testing
• Traffic Analysis
• Attribution Modeling

• Communication
• Collaboration
• Problem-Solving

• Martech
• Tagging
• Tracking
• Paid Media
• Organic Marketing

• Power BI
• SQL
• Snowflake
• Adobe Experience Manager
• Word Press