Director of Sales | Lodge at Columbia Point

Director of Sales | The Lodge at Columbia Point

The Finch, 325 E Main St, Walla Walla, Washington, United States of America •

The Lodge at Columbia Point, 530 Columbia Point Drive, Richland, Washington, United States of America

Posted Friday, June 12, 2026 at 10:00 AM

Director of Sales | The Finch & Lodge at Columbia Point

What Success Looks Like:

• Annually prepares internal prework, group strategic plans, and departmental revenue and expense budgets, aligning closely with the General Manager to achieve overall property goals.
• Drives vision and purpose through department objectives, revenue driving strategies, team deployment and production goals, and individual goal targets.
• Creates departmental objectives, team deployment strategies, production goals, and individual performance targets.
• Exceptional leadership skills and emotional intelligence, has the ability to manage through subordinates, and can diffuse and resolve conflict in a practical manner.
• Conducts regular one‑on‑one meetings and quarterly evaluations with team members.
• Meets and exceeds expectations for department gross revenue and is able to make quick adjustments if targets are not being achieved (examples; guest rooms, banquet, catering, misc. revenues).
• Conducts industry research and property data analysis to forecast future business volume effectively.
• Ensures the accurate production of monthly closing reports, owner’s reports, pace analytics, and forecasting reports.
• Possesses proficiency in contractual language and agreements.
• Ensures the department adheres to accounting standards, including deposits, direct billing, and pre‑payments.
• Reports weekly achievements for prospecting, inquiries, activities, and industry events.
• Reports monthly achievements ensuring financial accuracy across P&L, sales and event platforms, and deposits/accounts receivable.
• Manages group yielding efforts with support from General Manager and Revenue Manager.
• Maintains department standards and implements systems, including sales & event platform administration/management.
• Provides overall direction, coordination, and leadership for team members.
• Primary support for all group sales outreach, negotiations, contractual review, planning and service.
• Direct liaison to all community organizations, city officials, industry associations and public relations entities.
• Upholds departmental standards and implements management systems, including the administration of sales and event platforms.
• Develops and maintains favorable working relationships and open communication with all departments.
• Hires, develops, mentors, and trains department team members to ensure comprehensive competency in all relevant areas and identifying growth potential.
• Develops a monthly department training program.
• Conducts monthly department meetings.
• Implements corrective action and feedback, when necessary, in a respective and constructive manner.
• Implements reward programs.

• Achieves departmental goals and objectives.
• Contributes to revenue growth across assigned segments at a higher level.
• Engages in client relationship building, including new business development and networking.
• Meets prospecting and sales activity targets.
• Responds to incoming RFPs (Requests for Proposals) within 24 hours.
• Skilled in client negotiations, closing techniques, and contractual language comprehension.
• Responsible for revenue forecasting.
• Cultivates and maintains positive working relationships and open communication with all stakeholders.
• Must adhere to Columbia Hospitality Policies and Procedures.

• Salary Rate: $80,168.40
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans – with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across…