Social Media Specialist

Walla Walla Community College

Salary: $23.52 - $30.86 Hourly

Job Type

Job Number: J

Location:

Walla Walla, WA

Department: PRESIDENT'S OFFICE

Closing:
Continuous

Join our team to help inspire all students to discover their potential and achieve their goals by providing relevant, equitable, and innovative learning opportunities and services.

• Expanding access and awareness:
  By promoting programs, financial aid, and flexible learning options, social content removes barriers and helps prospective students understand that college is attainable. Clear, targeted messaging reaches traditional students, adult learners, and underserved communities where they are.
• Strengthening community connection:
  Social media serves as a front door to the college, highlighting partnerships, local impact, and student success stories to reinforce the institution's role in supporting vibrant communities and regional workforce development.
• Supporting enrollment and retention goals:
  Strategic content—deadlines, program highlights, student services—guides students from interest to enrollment, directly supporting enrollment growth and student persistence.
• Humanizing the college experience:
  Through storytelling—faculty features, student journeys, classroom moments—the role builds a sense of belonging, critical to a mission focused on inclusion and student success.
• Ensuring brand clarity and trust:
  Consistent, accurate, and on-brand messaging reinforces credibility, and during times of change or uncertainty, social channels serve as a reliable source of truth for students, employees, and the public.
• Amplifying institutional priorities:
  Whether launching new programs, promoting workforce pathways, or communicating strategic initiatives, the role ensures the college's priorities are clearly and consistently communicated to the right audiences.

• Develop and write content that is consistent with the college's brand identity.
• Plan, create, and schedule engaging content for platforms including Facebook, Instagram, Tik Tok, Indeed, and other emerging channels.
• Write clear, compelling, and brand‑aligned captions and messaging.
• Produce photo and video content that showcases the college's community and campus experience: capture, edit, and produce engaging photos and videos highlighting students, programs, faculty, and campus life for use across digital platforms.
• Collaborate cross‑functionally with the Marketing Team and other departments to identify, develop, and create content, ensuring alignment with ongoing marketing campaigns and institutional goals.
• Create performance reports and track analytics to measure and improve digital engagement: monitor, analyze, and report on social media performance metrics, use data‑driven insights to evaluate content effectiveness, refine content strategy, and optimize results over time.

• Strong storytelling and visual communication skills.
• Understanding of current social media trends and best practices.
• Ability to maintain brand voice and consistency.
• Strong organizational and time management skills.
• Ability to engage respectfully with a diverse community.

• Associate's degree in marketing, communications, media, or related field; or equivalent experience.
• Experience managing social media accounts for an organization, business, or brand.
• Strong writing and editing skills with attention to detail.
• Experience creating content using mobile devices and/or basic editing tools.

• Experience in higher education, nonprofit, or public sector communications.
• Familiarity with social media scheduling and analytics tools like Meta.
• Basic photography and video editing skills (Adobe Creative Suite, Canva, or similar).
• Demonstrated ability to work independently and manage multiple projects.

This part‑time temporary position (up to 17‑hours per week) is located at the Walla Walla Campus. Will work in the field all over campus and within the college's service area, as well as indoors in an office environment using standard office furniture and equipment. Exposure to hazards is limited to those commonly found in…