Social Media Specialist

Walla Walla Community College

Salary: $23.52 - $30.86 Hourly

Job Type

Job Number: J

Location: Walla Walla, WA

Department: PRESIDENT'S OFFICE

Closing: Continuous

Join our team to help inspire all students to discover their potential and achieve their goals by providing relevant, equitable, and innovative learning opportunities and services.

* OFM classification title:
* Communications Consultant 2 Walla Walla Community College is accepting applications to fill the part-time role of Social Media and Content Specialist on the Walla Walla Campus.

At Walla Walla Community College, we inspire all students to discover their potential and achieve their goals by providing relevant, equitable, and innovative learning opportunities and services. As an organization, we value learning opportunities, a sense of community, diversity, health and humor, excellence, integrity, teamwork, innovation, personal and professional growth, and sustainability.

The part-time Social Media and Content Specialist position plays a direct, high-impact role in advancing a college's mission-centered on access, opportunity, and community impact. This position turns the college's mission from a statement into daily, visible impact-reaching people, building trust, and driving action.

At its core, the role translates the mission into consistent, visible action:

• Expanding access and awareness By promoting programs, financial aid (like Warrior Pledge), and flexible learning options, social content removes barriers and helps prospective students understand that college is attainable. Clear, targeted messaging reaches traditional students, adult learners, and underserved communities where they are.
• Strengthening community connection Social media serves as a front door to the college. Highlighting partnerships, local impact, and student success stories reinforces the institution’s role in supporting vibrant communities and regional workforce development.
• Supporting enrollment and retention goals Strategic content-deadlines, program highlights, student services-guides students from interest to enrollment. This directly supports enrollment growth and student persistence.
• Humanizing the college experience Through storytelling-faculty features, student journeys, classroom moments-the role builds a sense of belonging. This is critical to a mission focused on inclusion and student success.
• Ensuring brand clarity and trust Consistent, accurate, and on-brand messaging reinforces credibility. In times of change or uncertainty, social channels also serve as a reliable source of truth for students, employees, and the public.
• Amplifying institutional priorities Whether it's launching new programs, promoting workforce pathways, or communicating strategic initiatives, the role ensures the college's priorities are clearly and consistently communicated to the right audiences.

Develop and write content that is consistent with the college's brand identity.

• Plan, create, and schedule engaging content for platforms including Facebook, Instagram, Tik Tok, Indeed, and other emerging channels.
• Write clear, compelling, and brand-aligned captions and messaging.

Produce photo and video content that showcases the college's community and campus experience.

• Capture, edit, and produce engaging photo and video content highlighting students, programs, faculty, and campus life for use across digital platforms.

Collaborate cross-functionally with departments across the college to support content development and promotion efforts.

• Collaborate with the Marketing Team to identify, develop, and crate content, ensuring alignment with ongoing marketing campaigns and institutional goals.
• Collaborate with departments across the college to gather accurate, timely content and effectively promote programs, events and initiatives.

Create performance reports and track of analytics to measure and improve digital engagement.

• Monitor, analyze, and report on social media performance metrics, including engagement, reach, impressions, and growth.
• Use data-driven insights to evaluate content effectiveness, refine content strategy, and optimize results over time.

• Strong storytelling and visual communication skills.
• Understanding of current social media trends and best practices.
• Ability to maintain brand voice and consistency.
• Strong organizational and time management skills.
• Ability to engage respectfully with a diverse community.

* Equivalent combination of education and experience may be considered at the discretion of the college.*

• Associate's degree in marketing, communications, media, or related field; or equivalent experience.
• Experience managing social media accounts for an organization, business, or brand.
• Strong writing and editing skills with attention to detail.
• Experience creating content using mobile devices and/or basic editing tools.

• Experience in higher education, nonprofit, or public sector…