VP & General Manager

We are looking for a VP & General Manager to lead our  Marketplace Brand. In this role, you are the owner of the P&L, the product roadmap, and the go-to-market strategy. You will lead a cross-functional team to deliver accelerated growth while refining the end-to-end user journey. The ideal candidate has deep roots in the used car digital marketing landscape and the "operational grit" required to scale a marketplace.

You will build trust and momentum with automotive dealers, inspire internal teams, and drive the operational rigor necessary to scale the brand.

This position is 100% in-person at our office in Walnut Creek, CA.

• Scale the Business:
  Own the full P&L and strategic roadmap.
• Drive Operational Excellence:
  Establish the executive cadence, KPIs, and accountability structures necessary to turn growth targets into repeatable, scalable results.
• Optimize Marketplace Economics:
  Balance short-term revenue gains with long-term marketplace health, focusing on lead quality and dealer ROI.

• Unified Execution:
  Synchronize Marketing, Sales, Product, and Ops to ensure the entire business unit operates as a high-velocity, cohesive machine.
• Eliminate Friction:
  Identify and remove organizational or technical bottlenecks that hinder dealer adoption and consumer conversion.
• Lifecycle Management:
  Translate growth targets into actionable plans across the entire funnel—from demand generation and dealer acquisition to onboarding and retention.

• Lead Performance Innovation:
  Drive the expansion of our "Cost-Per-Vehicle-Sold" model, navigating complex state-by-state regulations with creative subscription-based alternatives.
• Executive Ambassadorship:
  Represent  as a thought leader at industry forums (e.g. NADA, Digital Dealer) to build brand authority and trust.
• Compliance & Governance:
  Partner with Legal and Finance to ensure all dealer contracts and revenue models are executed with integrity and accuracy.

• Executive Closer:
  Act as the high-level closer in support of major enterprise dealer group relationships, leveraging your existing network to accelerate platform adoption.
• Strategic Leverage:
  Build and maintain deep-rooted relationships with large auto groups to create "network effects" that solidify our market position.

• Talent Alchemy:
  Recruit, mentor, and retain a high-performing team, fostering a culture defined by radical ownership, urgency, and continuous improvement.
• Inspirational Leadership:
  Translate corporate objectives into an inspiring mission that motivates cross-functional teams to exceed their benchmarks.

• Experience:
  
  10+ years of senior leadership in high-growth B2C or two-sided marketplaces.
• Domain Expertise:
  Deep roots in the automotive digital landscape with established dealer group relationships.
• Financial Acumen:
  Proven track record of owning a P&L and driving exponential revenue growth.
• The "GM" Mindset: A rare mix of analytical rigor (data-driven) and entrepreneurial execution bias (action-oriented).
• Strong communication, cross-functional collaboration, and strategic thinking skills.

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Compensation Range: $180,000 - $220,000