Paid Search Manager; Google Ads

Job Details

Job Location:

9001 - Marketing - Walnut Creek, CA 94596

Salary Range: $90,000.00 - $ per year

This is an in-office position based in Walnut Creek, CA. Employees are required to work onsite five days per week; this is not a remote or hybrid role.

Storage

PRO Management is the nation’s leading independent management company specializing in self-storage. Headquartered in Walnut Creek, California, we have more than 340 employees and manage over 140 facilities. The company continues to see strong revenue and NOI growth, along with substantial asset value increases from our partners.

The Paid Search Manager will lead paid search strategy and execution across 140+ locations, focusing primarily on Google Ads management (Search, Performance Max, Demand Gen, Local Listings campaigns). This is not a general digital marketing, social media, brand marketing, or content role.

• Develop and implement paid media strategies across all 140+ locations.
• Identify growth opportunities across underperforming locations and markets.
• Build, launch, and manage campaigns in primarily Google Ads (Secondary: Microsoft Ads, Meta, and more).
• Execute keyword research, bidding strategies, and audience targeting.
• Continuously optimize campaigns to improve metrics including CPL, conversion rates, and ROAS.
• Conduct A/B testing across ads, landing pages, and campaign structures.
• Track and analyze performance across the portfolio; utilize dashboards and reporting systems to measure success.
• Align campaigns with promotions, pricing, and occupancy goals.
• Maintain account structure and naming conventions.

• Bachelor’s degree in marketing or related field.
• 5–7+ years of hands-on Google Ads management experience.
• Experience with multi-location, franchise, storage, home services, real estate, or location-based lead generation campaigns strongly preferred.
• Strong understanding of conversion tracking, analytics, and attribution.
• Experience working directly inside Google Ads accounts on a daily basis.
• Possess a data-driven mindset with the ability to analyze performance and translate insights into actionable optimizations.
• Ability to think outside the box and thrive in a high-pressure, time-sensitive environment and adapt to shifts in priorities.