Marketing Performance Analyst

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

This job is responsible for supporting data-driven decision-making across all marketing and measurement initiatives that will help scale and operationalize how we measure advertiser impact. This role will support marketing analytics frameworks, optimize campaign performance and analytics, and drive actionable insights to enhance ROI and inform product and revenue strategy. Helps execute and support the strategy for functional area(s).

Responsibilities:

• Providing support on comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns
• Reporting out on dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns
• Partnering with Marketing, Sales, Product, and Finance teams to align on reporting methodologies, data-driven strategies, and roadmap initiatives
• Evaluating marketing attribution models and recommending adjustments to maximize budget efficiency and revenue impact
• Maintaining automated reporting systems to streamline performance insights
• Troubleshooting A/B testing and experimentation frameworks to optimize marketing strategies
• Trialing and evaluating first-party measurement solutions in early stage pilots
• Ensuring data integrity across marketing platforms. Collaborating with IT and data governance teams to maintain best practices in data management
• Preparing data on insights, trends, and recommendations to senior leadership to influence marketing investment decisions, optimization, and product improvements
• Collaborating with CRM and Mar Tech teams to optimize data flows and campaign execution
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Data-Driven Decision Making;
Marketing Performance;
Return on Investment (ROI);
Marketing Analytics;
Analytics

Pay Range:
This job can be performed in California with a good faith estimated pay range upon hire of $89,108.88 - $ USD.

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to…