Member Retention Specialist

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE:
This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Reporting to the Director of Membership Retention Strategy, the Member Retention Specialist supports the execution of retention and engagement initiatives that drive Member value, loyalty, and long-term retention.

This role is highly cross‑functional and execution‑focused, ideal for a self‑starter who thrives in ambiguity, takes ownership, and drives work forward from idea to launch. This role plays a critical role in advancing cross‑channel initiatives and ensuring retention‑focused work is completed, measured, and continuously improved.

• Retention Strategy - Support test‑and‑learn initiatives, including A/B testing, personalization pilots, loyalty programs, and targeted lifecycle communications, and document learnings to inform future strategy.
• Digital Engagement - Support the execution of digital retention and engagement initiatives across web, mobile app and account experiences, ensuring initiatives move from concept through launch and optimization.
• Strategy and Execution - Own Product P&L and manage key business KPIs to accomplish strategic goals.
• Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets.
• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising.
• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing.
• Project Management – Perform ad‑hoc projects as needed.
• Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan;
  Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies.

• Demonstrated ability to support or execute retention and engagement initiatives, ideally in a digital, subscription, or membership environment.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong problem solving skills and comfort operating in fast‑paced, evolving environments.
• Data‑driven mindset with the ability to analyze performance metrics and draw actionable insights.
• Clear, concise communicator who can influence without authority.
• Highly dependable, self‑motivated, and comfortable taking ownership to "get things done."

• College degree (MBA or Master's preferred).
• 3‑5 years related work experience in retention, digital marketing, product operations, program management, or customer experience.
• Membership, subscription or loyalty experience preferred.
• Retail or consumer‑facing experience required.

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position.
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period.
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays.
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members.
• Free AAA Classic Membership.
• AAA Product Discounts.
• Tuition Reimbursement Program.

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range:
Min: $ - Mid: $ - Max: $.